FSS Episode 493: “A Strategy For Getting More Sales on Facebook"
10/19/18 • 5 min
In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.
0:40 - Kim shares an interesting strategy they just implemented.
1:00 - Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads.
2:20 - Kim talks about creating a Look-aLike audience of their best audience in the lifetime value.
2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals.
4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k.
Resources Mentioned in this Episode
In this episode, Kim Walsh Phillips shares a little strategy they implement to get more sales on Facebook. Kim shares how their business is about generating a greater ROI on a smaller ad spend. Kim talks about a way to target a Look-aLike audience to generate more leads and sales.
0:40 - Kim shares an interesting strategy they just implemented.
1:00 - Kim talks about how their job is to get the best ROI or best advantage on their ad spend. In this case, 15k in ads.
2:20 - Kim talks about creating a Look-aLike audience of their best audience in the lifetime value.
2:50 - Kim talks about learning about the audience and targeting the Desktop audience. Because they are those who are more possibly the professionals.
4:00 - Kim talks about how this allows them to target those who were savvy with computer and were likely business owners and help generate 20k with spending 6k.
Resources Mentioned in this Episode
Previous Episode
FSS Episode 492: “It’s All About the Follow-Up!”
In this episode, Kim Walsh Phillips and Kelly LeMay talks about the importance of following up. Kelly shares two great way to Retarget our audience as well as clever strategies to keep your audience Engaged before bringing them is for a sale. This is a great episode to learn more about using Facebook to increase your ROI with little to no ad spend.
0:30 - Kim reads reviews from listeners of the Facebook Sales Strategies podcast.
1:35 - Kim speak with Kelly LeMay of Powerful Professionals
2:20 - Kelly shares the importance of the follow-up campaigns.
2:49 - Kelly talks 2 things - First Retargeting
3:00 - Kelly talks about ways to do Retargeting
4:30 - Kelly talks about niche down Retargeting with webinars and continually send back to the sales page.
6:00 - Kelly talks about again how this is an important way to increase your ROI with this Facebook Followup campaign.
7:00 - Kelly talks about a second strategy that is staying Engaged with the audience then Retargeting them to keep them engage with video ads.
8:40 - Kim shares a teaser for next week’s episode on using Facebook’s algorithms to picking for them.
Resources Mentioned in this Episode
Next Episode
FSS Episode 494: “Two Tips for Ad Optimization during the Holidays”
In this episode, Kim Walsh Phillips and Kelly LeMay share their insight into how to course correct your Ads on Facebook for the holiday season. Kelly gets some inside tips from a Facebook Rep and shares the goodies on how to optimize your haywire ads during the holidays.
0:10 - Kim shares that time is flying by and we are upon Holiday season!
0:30 - Kim talks with Kelly LeMay about getting your Ads going well before the holiday seasons to avoid the stress.
1:10 - Kelly comments about the transition from Holloween to the Holidays. Kelly shares about the beginning of holiday ads and coupons.
2:00 - Kelly shares that your once well-working ads may start to perform differently during these upcoming holiday seasons.
2:17 - Kelly talks about getting some tips from a Facebook rep. on running ads during the holidays.
2:40 - Tip 1: Check your placement on Desktop or Mobile. Try opening up to all placements
3:40 - Tip 2: Add a step of retargeting. Warm up the audience a bit more and retarget with an offer, perhaps with a video.
4:15 - If ads are otherwise going well. Do nothing!
Resources Mentioned in this Episode
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