7 Types of Sales Collateral All Industrials Need

10/12/21 • 42 min

Joey and Nels delve into the seven types of sales collateral industrial marketers need to equip their sales team through a typical industrial sales cycle.

Joey and Nels delve into the seven types of sales collateral industrial marketers need to equip their sales team through a typical industrial sales cycle.

Previous Episode

Marketing Metrics That Matter for Manufacturers

The Industrial Marketer podcast explains how the ability to “cross track” data points helps you harness marketing data and turn it into actionable insights. You might learn that one qualified lead actually was responsible for four unqualified leads and discover what was the original source of their interest.

Next Episode

5 Things You Can Do to Prepare for Account Based Marketing

Account Based Marketing (ABM) is not based on nurturing leads, but on nurturing accounts. It’s about working through the many relationships in the complex industrial buying journey: the decision maker, the end user, the influencer, the CFO, the procurement department, etc. Joey and Nels explain in the latest episode of the Industrial Marketer podcast.

Industrial Marketer - 7 Types of Sales Collateral All Industrials Need

Transcript

Joey Strawn00:00:00.839

Welcome everybody to another episode of the industrial marketer podcast your place for the tips tech trends and tactics for industrials who care about driving leads to their companies. I'm one of your hosts Joey Stawn, marketing fan and follower and as always, I am joined by my cohort Nels Nels where knowledge dwells Jensen, how are you today, my friends?

Nels Jensen00:00:26.640

I'm doing great. Thanks for the in