4 Keys to Successful B2B Lead Scoring

11/09/21 • 42 min

Lead scoring for industrial marketers doesn’t need to be complex or mysterious for it to be effective. It needs to account for whatever in your typical buying journey triggers when a prospect transitions from interest to intent.

Previous Episode

5 Things You Can Do to Prepare for Account Based Marketing

Account Based Marketing (ABM) is not based on nurturing leads, but on nurturing accounts. It’s about working through the many relationships in the complex industrial buying journey: the decision maker, the end user, the influencer, the CFO, the procurement department, etc. Joey and Nels explain in the latest episode of the Industrial Marketer podcast.

Next Episode

An Industrial Marketing Feast of Inspiration

Co-hosts Joey and Nels give thanks to advances in the industrial marketer sector, from clients embracing new mindsets and technologies to the evolving nature of trade shows and the industrial companies that have become agile and made the most of unexpected opportunities throughout the past two disruptive years.

Industrial Marketer - 4 Keys to Successful B2B Lead Scoring

Transcript

Joey Strawn00:00:00.839

Hello everyone and welcome back to another episode of the industrial Marketer Podcast your place for the tips, tech trends and tactics for industrials who care about driving leads to their companies. I'm one of your hosts Joey, strong industrial marketer advocate and all around friendly fella. And as always, I am joined by one of the best ever now Nels Nels and nobody else Jensen, how are you, my friend?

Nels Jensen00:00: