Grow Your Video Business
Ryan Koral
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305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi
Grow Your Video Business
10/31/22 • 55 min
Today on the show we get a little scientific...
My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life.
Key Takeaways- Tap into the recipe of success for creating insanely sharable content.
- Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment.
- Personal mastery is one of the most important things that you can develop in your personal and professional life.
Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.
In This Episode- [0:00] Welcome to the show
- [6:18] Meet Dr. Eugene Choi
- [8:52] Dr. Choi’s early career and intro into filmmaking
- [12:41] Breaking down viral success for content
- [14:31] Getting to the emotional “a-ha” moment
- [18:17] The 4 phases of awareness
- [22:49] Using these techniques to pitch a brand story
- [29:54] Developing a niche to better understand your clients and guide them to awareness
- [38:03] Utilizing the pitch technique for any type of video
- [42:11] Achieving self mastery to remain at your highest level of creativity
- [48:40] Connect with Dr. Choi
- [49:38] Prioritize your relationship with yourself
- [53:59] Outro
“How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31]
“It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22]
“That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38]
“If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Find Dr. Eugene Choi online and access free training
Follow Dr. Eugene Choi on Instagram
Dr. Eugene Choi’s podcast The Neurohacking Podcast
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/31/22 • 55 min
1 Listener
308. How a Virtual Summit Can Be Your Best Marketing Strategy Ever with Krista Miller
Grow Your Video Business
11/21/22 • 50 min
Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.
Key Takeaways- Create great online events that people want to engage with and helps them to reach their specific goals.
- Grow a solid email list to start relationships that turn into jobs.
- Break things down into practical steps to prevent becoming overwhelmed with starting a summit.
- Lean into summits for long-term growth for your business that will lead to sustainability.
At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.
Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.
In This Episode- [0:00] Welcome to the show!
- [4:37] Meet Krista Miller
- [5:31] What is a summit?
- [9:00] Making an online event GREAT
- [11:57] Krista’s first summit
- [14:48] How video businesses can use summits
- [20:18] The importance of a strong email list
- [25:47] Structuring a summit
- [30:11] Paid versus free summits
- [40:35] Overcoming the feeling of being overwhelmed
- [43:19] Krista's tools for hosting great summits
- [48:49] Outro
“There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52]
“The sustainability is what I want you to have... I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27]
“Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Dive into the Mastermind Group
Check out the all new Coaching Community
Get the Virtual Summit Funnel Roadmap
Follow Krista Miller on Instagram | Pinterest
Join the Summit Host Hangout on Facebook
Check out The Summit Host Hangout Podcast
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/21/22 • 50 min
1 Listener
296. Mental Health Practices for Filmmakers with Kambria Evans
Grow Your Video Business
08/29/22 • 43 min
As creative business owners, sometimes it’s hard to balance our artistic side with our business side. Kambria Evans, a teaching and learning consultant, will help you figure this out as she shares some great mindset changes and techniques that will help you grow your business while keeping your mental health in check.
Key Takeaways- Most creatives have both a creative side and a business side; you need to use each side appropriately
- Stop comparing yourself to others
- Your business should grow to serve the stage of your life you are currently in
Kambria Evans, The Teaching & Learning EMDR Consultant, has 18 years of expertise developing impactful learning experiences for healthcare providers. Known for teaching with chops and getting evidence-based results, her innovative ideas and trainings have been published (14 times) in peer-reviewed medical, psychology, and education journals such as Academic Psychiatry and Academic Medicine. Kambria is the former Director of Education & Quality Improvement at Stanford Medical School, has two Masters Degrees in Psychology and Education, and has extensively trained in EMDR and relational complex trauma.
After teaching and leading research at Vanderbilt University and Stanford School of Medicine for 20 years, the standard of excellence that she's practiced is paramount in supporting therapists creating a practice that serves them. Sharing all that she knows with therapists, so that they may share their own voices with the world, is her life’s work.
In This Episode- Finding your inner child and how accessing different parts of your personality can help you accomplish what’s important [5:18]
- How to make the creative part of you work with the business part of you [10:34]
- Creating stuff is hard work, take the pressure off from getting people to see what you create [16:29]
- How to overcome impostor syndrome [22:53]
- How to be content with where your at and make it more fun [31:33]
- Your business growth should be on your terms [33:40]
“As creative business owners we almost feel this pressure that we’re supposed to have all of these parts as developed as our creative part and I don’t know that’s realistic.” [16:17]
“If you’re gonna survive you’re gonna have to accept that you’re learning all the time and you’re always growing” [24:33]
“The brain doesn’t care what time it is, your brain does not actually care if it is the present, the past, or the future because what your brain is always trying to do is it’s trying to take any limited experience you’ve had to inform the narrative of what’s gonna happen in an hour, and what’s gonna happen ten years from now” [27:34]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
The Alter Ego Effect, by Todd Herman
Subscribe to get The Zero Disturbance Welcome Bundle
Follow Kambria Evans on Instagram | Facebook | YouTube
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links:
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
08/29/22 • 43 min
1 Listener
302. Work Less and Make More by Focusing on the Right Things in Your Business with Jill Wise
Grow Your Video Business
10/10/22 • 46 min
We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.
Key Takeaways- You need space to grow your business
- Hire someone else to do the busy work so you can focus on generating more money
- Be authentic online so as to attract the right clients
Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.
In This Episode- How Jill makes money and what it looks like today compared to early in her career [4:48]
- Thinking differently about the hours you work [8:36]
- What Jill removed from her workload and how she manages her time [12:25]
- Your team needs to be thinking about their time and how they fit in your business [18:59]
- How to stop pitching yourself and have people come to you [26:13]
- You need to attract the clients you want to work with [31:56]
- Build your authority in order to charge more [34:01]
- How to improve your sales calls [37:02]
- Where to find Jill and some of her freebies on offer [42:27]
“If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out... That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26]
“All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Jill Wise on Instagram | TikTok | Pinterest
Learn the 4 Steps to Profit with Jill Wise
Snag Jill's 6 Figure Schedule
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
10/10/22 • 46 min
1 Listener
306. 5 Things That Have Made Our Business Achieve Massively More Than Without ‘Em
Grow Your Video Business
11/07/22 • 46 min
This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.
Key Takeaways- It takes intentionality to control your business instead of being controlled by your business.
- Start with the end in mind to set long-term goals and then break them down into achievable steps.
- Marketing without a clear strategy is a waste of time.
- Implement these 5 things to see massive growth and clarity in your business.
- [00:00] Welcome to the show!
- [11:43] Breaking down long-term goals into achievable steps
- [15:40] Step #1 - review the previous 90 days
- [20:14] Step #2 - revisit long-term goals
- [24:45] Step #3 - core values, focus, and market strategy
- [30:31] Step #4 - set new goals
- [34:56] Step #5 - IDS (Issue - Discuss - Solve)
- [41:53] Practical resources to help your business thrive
- [44:58] Outro
“I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45]
“That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Dive into the Mastermind Group
Check out the all new Coaching Community
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Books MentionedTraction, by Gino Wickman
The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman
11/07/22 • 46 min
1 Listener
307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim
Grow Your Video Business
11/14/22 • 51 min
It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.
Key Takeaways
- Join a community that will develop you and your business while helping you achieve success.
- Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.
- Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.
- When marketing strive to open a relationship with the client, not simply focus on making a sale.
About Mike Kim
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
In This Episode
- [0:00] Welcome to the show!
- [2:18] Meet Mike Kim
- [9:01] The importance of Mastermind communities
- [21:58] You are the brand
- [29:11] Marketing to build relationship, not close sales
- [32:20] Building a client relationship from nothing
- [37:44] Do I have to be a personal brand?
- [49:16] Outro
Quotes
“I believe you have to stay close to the fire of growing people, that’s it.” [10:10]
“If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47]
“Consistency is often greater than intensity.” [16:36]
“But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15]
“Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Connect with Mike Kim on LinkedIn
Get your copy of The 5-Step Formula to Write Your “About Me” Page
Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube
Join Mike Kim’s Mailing List
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
11/14/22 • 51 min
1 Listener
293. How to Increase the Speed of Your Post-production Workflow by 5X with Scott Markowitz
Grow Your Video Business
08/08/22 • 37 min
Remember when your mother used to tell you that just because everyone’s doing it doesn’t mean it’s the right thing to do? Well, today’s show is all about that.
Scott Markowitz has been working in post-production as an editor for decades and he is on a mission to inform people that a simple switch he did (away from the industry standard software he’d been using for years) has increased his efficiencies drastically and helped him deliver in record time.
Key Takeaways- How to pitch yourself outside of your niche audience
- Changing your software might speed up your post-production workflows
After decades of working in the TV and Film industries as a top session editor, Scott Markowitz discovered that trading his happiness for money was no longer acceptable.
That's when he decided to open his video studio. Now, that path has led him to discover another passion: teaching.
In This Episode- How Scott markets to his niche but still gets work outside of it [08:33]
- Why does the post-production industry keep things so complex [17:43]
- The best software to use to streamline the process [21:03]
- Why you should start out with Final Cut Pro and the learning curve with switching platforms [27:25]
- What is Reinvention Studio Lab and how can you find out more about Scott [31:42]
“I get stuff away from people‘s heads down to their heart... They’re more malleable that way. They’re more, you know, gushy, and they’re ready to get sold.” [16:18]
“It’s not the technical aspects of what you’re doing that makes you special; it’s the creative and artistic aspect of what you do.” [21:03]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Scott on Facebook | Instagram
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
08/08/22 • 37 min
1 Listener
294: Book More Clients with This Approach w/ Chis Savage
Grow Your Video Business
08/15/22 • 45 min
Today Ryan fanboys out and sits down for a conversation with the founder of a product he has been using for years, Chris Savage from Wistia. They talk about how Wistia can help you offer an additional service to your clients that will keep them coming back.
Chris gives some tips on how to separate yourself from the competition and some great marketing strategies that he has implemented at Wistia that has helped him stand out and cement Wistia as experts in the field of video marketing.
Chris also shares a unique campaign he runs each year for Wistia employees that has garnered some unbelievable results for improving both features & systems, and company morale.
Key Takeaways- Seeing real people from your business helps your clients better connect with you
- Making great content actually promotes yourself as a company that does what it says
- Embrace the small size of your business as lots of businesses are looking for that
Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia's products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co.
In This Episode- What is Wistia and how can it help you add valuable data analysis for your clients that will make them come back again and again [6:45]
- Do people want to see more human videos rather than graphs and graphics [20:01]
- The power of putting people from your business in your videos [23:50]
- Why compelling content is more important than good looking content [31:48]
- Don’t be afraid to reveal that your a small business [33:26]
- How small teams can make engaging content that also markets themselves [35:16]
- How Wistia budgets their marketing and gives their team space to create [39:35]
"You're missing a huge opportunity if you’re not using human beings to build that connection directly.” [22:33]
“We are afraid that people are gonna judge us based on how we look and it’s actually, they’re gonna judge us because they have no idea what we’re capable of and what we care about. It’s not about how we look, that’s not it, but that’s the normal human instinct.” [31:48]
“If you don’t have a video that markets yourself, then maybe you don’t really believe in it, and if you do, you get the meta benefits instantly. It’s like, oh, look at the clever thing this company’s doing to market themselves, doing the thing they say that they do.” [37:55]
“You know the old adage of the cobbler's kids get no shoes. I think flip it around and say if the cobbler's kids have sick shoes then everyone wants those shoes, like, "Where do you get those shoes, buddy? I want those shoes." I think it’s just that; if you make sweet stuff promoting yourself, you get the benefit of it actually promotes yourself and it proves to people that you can make that kind of content.” [39:10]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Chris Savage on Twitter
Connect with Chris Savage on LinkedIn
Follow Wistia on Instagram | Facebook | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast...
08/15/22 • 45 min
1 Listener
299. Learn How to Tell Better Stories for You and Your Clients with Margot Leitman
Grow Your Video Business
09/19/22 • 44 min
“It was the best of times, it was the worst of times...” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.
Key Takeaways
- Your story should have a beginning, middle, and end.
- Don’t ignore the process; the process is where the story is.
- Universal themes help your target audience engage better.
About Margot Leitman
Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.
She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.
In This Episode
- When Margot realized she was a storyteller and how she manages her time [7:11]
- The bonus of writing non-fiction over fiction [9:58]
- Components of telling a great story [12:11]
- The best way to structure your stories [24:01]
- How Margot helps businesses tell better stories [26:13]
- How Margot created the job of storyteller for herself [28:23]
- What every story must have so people can relate to it [31:09]
- People like to hear the results, but the process is where the story is [36:45]
Quotes
“How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain.” [13:02]
“Have you gotten an emotional response from your audience? Then you win. If you’ve left no room for a response, then that’s not effective storytelling at all.” [17:15]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Margot Leitman on Instagram | Twitter | YouTube
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links:
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
09/19/22 • 44 min
1 Listener
311. Why You Should Consider Creating a Podcast to Market Your Business with Danny Ozment
Grow Your Video Business
12/12/22 • 54 min
Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.
A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.
Key Takeaways- Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort.
- Use your podcast to build trust with prospective clients and set your business apart from the competition.
- Structure your podcast for the specific goal that you have for it.
- Market your podcast effectively so that the correct people find it.
Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you.
Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group.
He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine.
Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.
In This Episode- [0:00] Welcome to the show!
- [3:01] Meet Danny Ozment
- [5:10] Danny’s most rewarding experiences with podcasting
- [12:08] Using a podcast to market your video business
- [20:38] How to efficiently and successfully produce a podcast
- [35:29] How a podcast influences future clients to trust you
- [38:12] Structuring your podcast to meet your specific goals
- [44:58] Marketing your podcast
- [48:06] Connect with Dan
- [51:00] Outro
“By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people.” - Danny Ozment [7:03]
“Often the listeners to a podcast build a relationship that is similar to a friendship with the host.” - Danny Ozment [18:38]
“It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That’s a lie.” - Ryan Koral [31:50]
“That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience.” - Danny Ozment [47:00]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Danny’s Company: Emerald City Productions
Download “Your podcast Roadmap”
Follow Danny Ozment on Instagram | Facebook | Twitter
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12/12/22 • 54 min
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FAQ
How many episodes does Grow Your Video Business have?
Grow Your Video Business currently has 361 episodes available.
What topics does Grow Your Video Business cover?
The podcast is about Success, Filmmaking, Film, Video, Wedding, Marketing, Entrepreneurship, Creative, Growth, Podcasts, Freedom, Education, Studio, Business and Commercial.
What is the most popular episode on Grow Your Video Business?
The episode title '305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi' is the most popular.
What is the average episode length on Grow Your Video Business?
The average episode length on Grow Your Video Business is 47 minutes.
How often are episodes of Grow Your Video Business released?
Episodes of Grow Your Video Business are typically released every 7 days.
When was the first episode of Grow Your Video Business?
The first episode of Grow Your Video Business was released on Aug 1, 2016.
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