307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim
11/14/22 • 51 min
1 Listener
It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.
Key Takeaways
- Join a community that will develop you and your business while helping you achieve success.
- Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.
- Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.
- When marketing strive to open a relationship with the client, not simply focus on making a sale.
About Mike Kim
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
In This Episode
- [0:00] Welcome to the show!
- [2:18] Meet Mike Kim
- [9:01] The importance of Mastermind communities
- [21:58] You are the brand
- [29:11] Marketing to build relationship, not close sales
- [32:20] Building a client relationship from nothing
- [37:44] Do I have to be a personal brand?
- [49:16] Outro
Quotes
“I believe you have to stay close to the fire of growing people, that’s it.” [10:10]
“If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47]
“Consistency is often greater than intensity.” [16:36]
“But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15]
“Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Connect with Mike Kim on LinkedIn
Get your copy of The 5-Step Formula to Write Your “About Me” Page
Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube
Join Mike Kim’s Mailing List
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.
Key Takeaways
- Join a community that will develop you and your business while helping you achieve success.
- Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.
- Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.
- When marketing strive to open a relationship with the client, not simply focus on making a sale.
About Mike Kim
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
In This Episode
- [0:00] Welcome to the show!
- [2:18] Meet Mike Kim
- [9:01] The importance of Mastermind communities
- [21:58] You are the brand
- [29:11] Marketing to build relationship, not close sales
- [32:20] Building a client relationship from nothing
- [37:44] Do I have to be a personal brand?
- [49:16] Outro
Quotes
“I believe you have to stay close to the fire of growing people, that’s it.” [10:10]
“If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47]
“Consistency is often greater than intensity.” [16:36]
“But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15]
“Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Connect with Mike Kim on LinkedIn
Get your copy of The 5-Step Formula to Write Your “About Me” Page
Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube
Join Mike Kim’s Mailing List
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Previous Episode
306. 5 Things That Have Made Our Business Achieve Massively More Than Without ‘Em
This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.
Key Takeaways- It takes intentionality to control your business instead of being controlled by your business.
- Start with the end in mind to set long-term goals and then break them down into achievable steps.
- Marketing without a clear strategy is a waste of time.
- Implement these 5 things to see massive growth and clarity in your business.
- [00:00] Welcome to the show!
- [11:43] Breaking down long-term goals into achievable steps
- [15:40] Step #1 - review the previous 90 days
- [20:14] Step #2 - revisit long-term goals
- [24:45] Step #3 - core values, focus, and market strategy
- [30:31] Step #4 - set new goals
- [34:56] Step #5 - IDS (Issue - Discuss - Solve)
- [41:53] Practical resources to help your business thrive
- [44:58] Outro
“I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45]
“That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Dive into the Mastermind Group
Check out the all new Coaching Community
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Books MentionedTraction, by Gino Wickman
The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman
Next Episode
308. How a Virtual Summit Can Be Your Best Marketing Strategy Ever with Krista Miller
Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.
Key Takeaways- Create great online events that people want to engage with and helps them to reach their specific goals.
- Grow a solid email list to start relationships that turn into jobs.
- Break things down into practical steps to prevent becoming overwhelmed with starting a summit.
- Lean into summits for long-term growth for your business that will lead to sustainability.
At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.
Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.
In This Episode- [0:00] Welcome to the show!
- [4:37] Meet Krista Miller
- [5:31] What is a summit?
- [9:00] Making an online event GREAT
- [11:57] Krista’s first summit
- [14:48] How video businesses can use summits
- [20:18] The importance of a strong email list
- [25:47] Structuring a summit
- [30:11] Paid versus free summits
- [40:35] Overcoming the feeling of being overwhelmed
- [43:19] Krista's tools for hosting great summits
- [48:49] Outro
“There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52]
“The sustainability is what I want you to have... I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27]
“Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Dive into the Mastermind Group
Check out the all new Coaching Community
Get the Virtual Summit Funnel Roadmap
Follow Krista Miller on Instagram | Pinterest
Join the Summit Host Hangout on Facebook
Check out The Summit Host Hangout Podcast
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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