Garlic Marketing Show
Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.
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The Ultimate Guide to Successful Project Management with Karl Sakas
Garlic Marketing Show
12/29/21 • 33 min
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Are you a project manager, or have hired a project manager, who doesn’t have a whole lot of experience or training in the role prior to being hired? You’re not alone. The task of project management can be an overwhelming nightmare, but it is a critical role within every successful agency or business. Ian Garlic talks to Karl Sakas, agency consultant and executive coach, about the project management hacks he has learned over time. Karl also explains what can destroy your sales and how to uncover issues before the start of a project.
What You’ll Learn:
- The Hacks to Managing a Project Management Calendar
- The Iron Triangle of Project Management
- How to Uncover Project Issues Before the Start of the Project
- How the Swoop and Poop can Destroy Your Sales and Projects
- The Six Roles at an Agency
- What to Delegate First in Your Agency
Connect with Karl:
Agency PM 101: Project Management Fundamentals Course
Resources:
Book a Discovery Call Today with Our Experts
Subscribe to the YouTube Channel
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12/29/21 • 33 min
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Dominate with Video Marketing like Wilt's 100 Point Game
Garlic Marketing Show
10/22/20 • 14 min
Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls.
Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.
Wilt Chamberlain. March 2, 1962.
Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things.
There were no 3 point shots back then.
Wilt “upped” his fundamentals.
It wasn’t 360 dunks. It wasn’t 3 pointers.
Fundamentals win games.
Fundamentals also make great marketing and, in return, great business.
In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."
What’s the “100 point game” for your business?
Increased profits?
Market share?
Bigger clients?
You should decide that. Then do everything to “up” your fundamentals to get to the 100 points.
One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem.
I know it holds me back. It’s probably holding you back too.
You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.
Make a commitment to the fundamentals of your marketing. Don’t worry about what anyone thinks. It’s what makes champions.
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10/22/20 • 14 min
How to Get First Page Google Rankings As a Personal Injury Attorney with Rankings.io's Chris Dreyer
Garlic Marketing Show
07/29/20 • 36 min
In this week’s episode of the Garlic Marketing Show, Chris Dreyer of Rankings.io joins us to talk about why great Search Engine Optimization is crucial to build a brand, influence reputation, and to rank first in Google search results.
Rankings.io is a specialized company that only provides SEO services to elite personal injury attorneys, resulting in an unapologetic online presence and first page Google rankings. Chris Dreyer is the mastermind behind Rankings.io and an expert SEO strategist who has specialized in search engine optimization for lawyers specifically for the majority of his career. Given that the term personal injury attorney is among the most difficult terms to rank for, and is what Rankings.io does every day, Chris can teach you something about SEO regardless of your industry.
In this episode you will learn:
- Why SEO offers the best ROI in marketing.
- How SEO creates a virtual asset and reserves digital real estate on search results pages.
- Techniques to increase the efficacy of your search engine optimization efforts.
- How to keep your content relevant.
- Details about how Chris produced first-page search results for his client not just locally, but nationally.
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07/29/20 • 36 min
The Tik Tok Strategy That Made 60K Followers in 6 Months with Sue Zimmerman
Garlic Marketing Show
10/14/20 • 36 min
In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months.
For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.
When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults.
In this episode, Sue and Ian explore the business opportunities that Tik Tok can offer. She also teaches the tips, tricks, and winning formula that she has taught to her own students, resulting in a video garnering over a million views.
Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!
What You'll Learn:
- The cutting edge techniques that got Sue 60K Tik Tok followers in only 6 months
- Sue’s winning Tik Tok formula
- Sue’s method for using Tik Tok to push her following onto other channels and platforms, such as her ‘Tik Tok for Business’ Facebook Group
- How you can really build and grow your business using Tik Tok
- The secrets behind Tik Tok’s For You page
- Sue’s content strategy
- Sue demonstrates how to do a video reply to a question
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10/14/20 • 36 min
How to Use Improv to Improve Your Stories with Mike Ganino
Garlic Marketing Show
09/23/20 • 40 min
Ian sits down with Mike Ganino for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story.
Mike Ganino is world-renowned keynote speaker, trainer, podcaster, and consultant, who helps individuals and companies cultivate a sense of community and drive results. A veteran of the hospitality and tech industry, Mike has helped develop thriving workplace cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking. He is passionate about helping businesses find their story and craft stories specifically tailored to their audience.
In this episode, Ian and Mike talk about the ways in which you can develop impactful stories to take your business to the next level, identifying your truth, and strategies for success.
Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!
What You'll Learn:
- The best ways to improve your public speaking skills
- How to utilize public speaking to grow your business
- Identifying your truth
- Developing a story that helps people decide
- Strategies to create stories through assessing your audience
- Finding successful methods to craft your speech
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09/23/20 • 40 min
How to Tell Stories with Your Healthcare Photography with NYC Photographer Karen Haberberg
Garlic Marketing Show
09/16/20 • 28 min
In this week of the Garlic Marketing Show, Ian sits down with freelance portrait and healthcare photographer Karen Haberberg to discuss the importance of using photography to tell a story and how she has given a voice to many children with rare genetic conditions and their families through her work.
Since getting her first camera at 13 years old, Karen always realized she had a passion for telling people’s stories. Influenced by her own family’s experience dealing with the passing of her older brother, who passed from a rare genetic disease, Karen realized she wanted to use her skills to help raise awareness about families in similar situations and give them the chance to have their voices heard.
Over her career as a professional photographer, her work has been featured in numerous publications, such as The New York Times, The Daily News, and Huffington Post. After publishing two photo books that include real stories from people she encountered, who have genetic conditions, she continues to photograph with the intent to have her message heard and to educate her audience.
In this episode, Karen and Ian dive into the many nuances of healthcare photography, how to properly prepare for a shoot, and how to ensure you’re hiring the right healthcare photographer for you.
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09/16/20 • 28 min
How to Be a Guest on The Today Show with Christina Nicholson
Garlic Marketing Show
10/21/20 • 32 min
In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.
Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee.
After spending ten years as a news reporter and anchor, Christina wanted a job that allowed more flexibility to spend more time at home with her family. She quickly realized, from her experience in television, that a lot of business owners lacked the skill sets to successfully pitch to television stations.
This started Christina’s career as a self-titled ‘professional freelancer’ where she helped clients gain media exposure. Before she knew it, she had a solid team built up and created Media Maven. At Media Maven, Christina and her team are dedicated to helping people and businesses earn media exposure without spending any money on advertising.
What You'll Learn:
- How Christina got a client onto The Today Show
- How to find stories that will trend
- Christina talks about her free masterclass that educates people on pitches that ensure publicity
- The advantage in podcasts when it comes to ROI
- The best pitch for getting on somebody’s podcast
- How to be a better interviewee
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10/21/20 • 32 min
How to Build a Brand with Personal Communication, Leadership, and Storytelling with Orlando Magic’s Pat Williams
Garlic Marketing Show
06/24/20 • 46 min
In this week’s episode of the Garlic Marketing Show, Pat Williams, co-founder of the Orlando Magic, joins us to discuss what has brought him success as a business owner, marketer, and team leader.
Pat Williams is no stranger to success. In his lifetime he has managed numerous successful professional sports teams, authored 100 books, and established himself as an influential motivational speaker. In his personal life, he has climbed mountains, run marathons, survived cancer, and even has wrestled a bear.
Today he discusses the art of storytelling in communicating and how selling the experience in marketing while emulating an admirable persona will lead to success in business and in building a brand from the ground up.
What You'll Learn:
- The best communicators are storytellers, we’re hard-wired to retain stories.
- Study your mentors, leaders, and heroes to discover and adopt admirable, intelligent qualities to apply to business (and life). People flock to great wisdom.
- In leadership positions, study your people. Know and encourage their talents.
- In one way or another, everyone is a leader.
- What it takes to build and market a brand from the ground up.
- If you don’t market, nothing happens, sell the experience (Bill Beck’s influence).
- The most offensive thing you can do is bore people.
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06/24/20 • 46 min
How to Establish Your Authority Through Storytelling With Best-Selling Author Michelle Prince
Garlic Marketing Show
06/10/20 • 40 min
Ian sits down with Michelle Prince for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story.
Michelle is a best-selling author, life coach, podcaster, self-publishing expert, motivational speaker, and CEO/Founder of Performance Publishing Group. She is passionate about connecting with businesses and individuals to identify their strengths and talents. Her vision has helped thousands of entrepreneurs tell their stories and become published authors through her consulting, seminars, and publishing services.
In this episode, Ian and Michelle talk about the ways in which storytelling can take your platform to the next level, identifying your passions, and strategies for success.
What you'll learn:
- Strategies to talk about your experiences without fear
- The value of getting your story out there
- Identifying your passions
- Why now is the best time to use your knowledge help serve someone
- Moving past imposter syndrome and making profit from your authority
- How a book can turn into your best marketing tool
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06/10/20 • 40 min
Brad Costanzo Shares 7 Steps to Building a Powerful Personal Brand
Garlic Marketing Show
10/29/20 • 65 min
In this week’s episode of the Garlic Marketing Show, Ian sits down with Brad Costanzo, the CEO and Founder of Costanzo Marketing Group.
Brad and Ian discuss standing out as a brand, the importance of customer retention, and how to use messaging to gain attention for your brand. He also teaches his 7 methods to help your brand stand out amongst the competition.
After spending years working in financial services, Brad was laid off during the Great Recession in 2007-2008. Almost immediately after, he learned about using the global marketplace to make a living.
After many tests seven and half years ago, some successful and some not, Brad began consulting and has continued ever since. At Costanzo Marketing Group, Brad helps people reinvent their personal brand using digital marketing strategies that have helped his clients all over the globe.
What You'll Learn:
- Why you should develop a personal brand
- 7 methods to building a brand
- Tips to starting a business during a recession
- The importance of your current clients
- Important skills needed from a business owner
- Why messaging is more important than copy
Hosted on Acast. See acast.com/privacy for more information.
10/29/20 • 65 min
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FAQ
How many episodes does Garlic Marketing Show have?
Garlic Marketing Show currently has 476 episodes available.
What topics does Garlic Marketing Show cover?
The podcast is about Seo, Success, Motivation, Marketing, Selfimprovement, Startup, Podcasts, Education, Philosophy and Business.
What is the most popular episode on Garlic Marketing Show?
The episode title 'The Ultimate Guide to Successful Project Management with Karl Sakas' is the most popular.
What is the average episode length on Garlic Marketing Show?
The average episode length on Garlic Marketing Show is 33 minutes.
How often are episodes of Garlic Marketing Show released?
Episodes of Garlic Marketing Show are typically released every 4 days.
When was the first episode of Garlic Marketing Show?
The first episode of Garlic Marketing Show was released on Apr 10, 2015.
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