319. Exploring the Power of Personal Brands with Lisa McGuire
02/06/23 • 39 min
1 Listener
Today on the show I explore Lisa McGuire’s unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands.
A strong personal brand can help propel your business forward by giving it greater clarity and vision. Leverage this clarity of who you are to find clients that you can develop healthy, thriving relationships with. It’s time to really and honestly show up for your business, your clients, your friends, and your family!
Key Takeaways- You can benefit from your personal brand even if you don’t want to be the face of your business.
- Ask the difficult questions to better understand who you are and develop your unique personal brand.
- Use story to express your strengths, and your weaknesses.
- Embrace who you are to show up for your business in a powerful way.
Lisa McGuire is a certified business storyteller, personal brand strategist, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup.
When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018.
She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story.
Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach.
In This Episode- [00:00] Welcome to the show!
- [02:25] Meet Lisa McGuire
- [03:17] Lisa's passion for business storytelling
- [05:05] Lisa's unique approach
- [08:46] Embrace the size of your company
- [12:37] Why personal branding
- [13:37] What is a personal brand
- [20:16] Finding your unique personal brand
- [36:10] Connect with Lisa
- [37:45] Outro
“But when you can get down to the core of who people are, that's when they come alive.” [4:54] - Lisa McGuire
“Your people are looking for you, and if you don't show up, how are they going to find you?” [24:26] - Lisa McGuire
“The thing that I have to offer is more important than the way that I feel about what I look like or sound.” [29:24] - Ryan Koral
“You don't have to follow the script you've been given or the role you were told to play. You will truly stand out and attract the right people when you show up as that personal brand of integrity.” [37:03] - Lisa McGuire
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Connect with Lisa McGuire on LinkedIn
Follow Lisa McGuire on Instagram | Facebook
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Today on the show I explore Lisa McGuire’s unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands.
A strong personal brand can help propel your business forward by giving it greater clarity and vision. Leverage this clarity of who you are to find clients that you can develop healthy, thriving relationships with. It’s time to really and honestly show up for your business, your clients, your friends, and your family!
Key Takeaways- You can benefit from your personal brand even if you don’t want to be the face of your business.
- Ask the difficult questions to better understand who you are and develop your unique personal brand.
- Use story to express your strengths, and your weaknesses.
- Embrace who you are to show up for your business in a powerful way.
Lisa McGuire is a certified business storyteller, personal brand strategist, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup.
When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018.
She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story.
Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach.
In This Episode- [00:00] Welcome to the show!
- [02:25] Meet Lisa McGuire
- [03:17] Lisa's passion for business storytelling
- [05:05] Lisa's unique approach
- [08:46] Embrace the size of your company
- [12:37] Why personal branding
- [13:37] What is a personal brand
- [20:16] Finding your unique personal brand
- [36:10] Connect with Lisa
- [37:45] Outro
“But when you can get down to the core of who people are, that's when they come alive.” [4:54] - Lisa McGuire
“Your people are looking for you, and if you don't show up, how are they going to find you?” [24:26] - Lisa McGuire
“The thing that I have to offer is more important than the way that I feel about what I look like or sound.” [29:24] - Ryan Koral
“You don't have to follow the script you've been given or the role you were told to play. You will truly stand out and attract the right people when you show up as that personal brand of integrity.” [37:03] - Lisa McGuire
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Connect with Lisa McGuire on LinkedIn
Follow Lisa McGuire on Instagram | Facebook
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Previous Episode
318. Building Credibility and Success Through Effective Media Attention with Stephanie Lee
Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be an absolute game changer for your business. The media is always hungry for a compelling story. All you have to do is tell your story in the right way and to the right people!
Key Takeaways- Use Stephanie’s “Pitch Like a Pro” framework to develop a popular, relevant, and original story from your life that people will want to share.
- Media attention has a snowball effect for your business. It continually leads to bigger and better opportunities which then compound into even bigger and better ones in the future.
- Start gaining traction in the media by telling the right story to the right people.
Stephanie Lee is a media strategist and founder of Clout Monster, where we teach entrepreneurs, creatives, and businesses how to get top-tier media attention and exposure.
In This Episode- [0:00] Welcome to the show!
- [4:29] Meet Stephanie Lee
- [7:27] Finding your voice
- [15:04] The importance of media attention
- [22:49] The nature of visibility and the press
- [29:17] Getting noticed and being confident in your value
- [37:18] “Pitch Like a Pro” Framework
- [47:11] Practical next step
- [48:48] Connect with Stephanie
- [50:57] Outro
“This is an industry of credibility, right? People like to work with people they know, like, and trust.” - Stephanie Lee [18:49]
“The nature of visibility and press, you know, the more press you get, the more visible you get and naturally the more opportunities open up.” - Stephanie Lee [22:59]
“you can't deny the network effect that having press and being so visible gives you because all of a sudden people want to talk to you and when you know more people, that opens up more opportunities. That just leads to growth.” - Stephanie Lee [25:07]
“The easiest way that I tell everybody to make your story original is to make it a personal story, right? When you talk about yourself, you talk about your own backstory, your own unique circumstances and lessons that automatically makes it original, even if, like, the takeaways are, you know, not entirely original, but there's so many universal, applicable lessons that the reader will still be able to find valuable.” - Stephanie Lee [44:18]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Stephanie Lee on Instagram | Twitter
Read Cloutmonster’s Newsletter
Stephanie’s exclusive behind-the-scenes look at a REAL pitch
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes page
What’s your question for the podcast? Share a video or audio response!
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Next Episode
320. Taking the Leap Into Original Content Creation with Doug Joseph
Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen!
Key Takeaways- Don’t neglect thinking like an ad agency even if you are a company of one.
- Use the 7 story archetypes to build strong foundations for the stories that you produce.
- How to shift your business to be capable of producing the original content that you want to make.
- Learn to control what you can and lean into effective preparation in order to succeed.
D.C. Joseph is the Founder and Chief Executive Officer of Serif Creative. They help brands achieve creative greatness.
Over the years, he’s become an award-winning, Emmy-nominated filmmaker, a producer of international campaigns, a strategic advisor to C-suite executives, and the Executive Director of the Columbus International Film Festival, the oldest film festival in the U.S.
His journey through entrepreneurship has been anything but easy or ordinary. It encompasses learning the art of storytelling in his grandmother's biker bar to competing in mixed martial arts and international grappling tournaments to filming music videos in Iceland. These collective experiences helped him develop his craft of bringing stories to life through film. As brands began to request his work, he saw how he could impact their broader marketing needs, ultimately setting the foundation for Serif Creative.
Today, his passion is rooted in Serif—community, team building, and establishing a company that can provide for creatives—continue to grow. They motivate his team and him to seek new experiences to sink their teeth into and eagerly raise the bar when it comes to storytelling and creating meaningful connections.
In This Episode- [0:00] Welcome to the show!
- [3:03] Meet D.C. Joseph
- [6:09] Client direct work vs agency work
- [13:05] The 7 story archetypes
- [18:27] Creating original content
- [22:27] Setting up your business for successful, original content creation
- [33:38] Presenting original content to buyers
- [43:50] Connect with D.C.
- [44:47] D.C.’s closing thoughts
- [46:18] Outro
“The grass is never greener on the other side, It's where you're watering it. So, the same struggles that you have with client work also exist in producing your own.” [23:53] - D.C. Joseph
“Ultimately, the timing will never be right, you just have to make it happen.” [25:48] - D.C. Joseph
“I had to decide, do I want to improve my filmmaking or do I really want to improve as an entrepreneur, as a business owner?” [41:40] - Ryan Koral
“Control the controllable. There's only so many things you can control. It doesn't do any good to think and get distracted by the things you can't control. So if you want to have a level of control, it all starts with preparation.” [44:59] - D.C. Joseph
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Serif Creative on Instagram | Facebook
Connect with Doug Joseph on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
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