299. Learn How to Tell Better Stories for You and Your Clients with Margot Leitman
09/19/22 • 44 min
1 Listener
“It was the best of times, it was the worst of times...” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.
Key Takeaways
- Your story should have a beginning, middle, and end.
- Don’t ignore the process; the process is where the story is.
- Universal themes help your target audience engage better.
About Margot Leitman
Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.
She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.
In This Episode
- When Margot realized she was a storyteller and how she manages her time [7:11]
- The bonus of writing non-fiction over fiction [9:58]
- Components of telling a great story [12:11]
- The best way to structure your stories [24:01]
- How Margot helps businesses tell better stories [26:13]
- How Margot created the job of storyteller for herself [28:23]
- What every story must have so people can relate to it [31:09]
- People like to hear the results, but the process is where the story is [36:45]
Quotes
“How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain.” [13:02]
“Have you gotten an emotional response from your audience? Then you win. If you’ve left no room for a response, then that’s not effective storytelling at all.” [17:15]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Margot Leitman on Instagram | Twitter | YouTube
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links:
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
“It was the best of times, it was the worst of times...” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.
Key Takeaways
- Your story should have a beginning, middle, and end.
- Don’t ignore the process; the process is where the story is.
- Universal themes help your target audience engage better.
About Margot Leitman
Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.
She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.
In This Episode
- When Margot realized she was a storyteller and how she manages her time [7:11]
- The bonus of writing non-fiction over fiction [9:58]
- Components of telling a great story [12:11]
- The best way to structure your stories [24:01]
- How Margot helps businesses tell better stories [26:13]
- How Margot created the job of storyteller for herself [28:23]
- What every story must have so people can relate to it [31:09]
- People like to hear the results, but the process is where the story is [36:45]
Quotes
“How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain.” [13:02]
“Have you gotten an emotional response from your audience? Then you win. If you’ve left no room for a response, then that’s not effective storytelling at all.” [17:15]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Margot Leitman on Instagram | Twitter | YouTube
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links:
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Previous Episode
298. The Remarkability Formula for Filmmakers with Rich Brooks
Today Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses... Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission.
We also discuss when is the right time to grow your business and how to make it an attractive place for people to want to work there. If you want to grow your business and stand out amongst the noise then this episode is for you!
Key Takeaways- Offering services outside your normal scope is a great way to get noticed.
- Becoming a thought leader will help you get found.
- You want to attract the right type of client and not everyone is the right client.
- Reframing your business offering can help you stand out.
Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
In This Episode- How social media has evolved over time [06:31]
- Reasons for growing your business and how to make attract the right people [08:18]
- Growth can mean many different things [11:36]
- The remarkability formula and the four lenses to examine your business [12:20]
- What is an extrinsic offering [15:49]
- How to find an extrinsic offering that stays in line with your mission and goals [18:18]
- Reframing your business to stand out [31:20]
- Investing in your brand is a worthwhile investment [35:00]
- What does Flyte New Media offer and how to get in touch [37:31]
“What makes you unique? I feel that when you go through this process what you end up with is a very clear understanding of who your ideal customer is and how to create high barriers to competition, and then also when you’ve done this work and makes your marketing so much easier and more effective.” [14:01]
“Sometimes doing something novel only lasts a little bit. Like you only have the front runner status for only so long and then everybody’s doing it. But other times, because you are the first, that actually lasts a long time.” [29:49]
“Start inside, but don’t be afraid to collaborate, and don’t be afraid to hire a professional that’s within your budget.” [37:21]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow [guest name] on Instagram | Facebook | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links:
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Next Episode
300. 5 Essential Business Lessons I’ve Learned Over 300 Podcast Episodes
Today I celebrate 300 episodes with a look back at 5key things I’ve learned over the last few years doing this podcast. These 5 principles have got me through some of the toughest times in my life and have taken my business from 5 figures to 7 figures. I know they’ll help you too, no matter where you find yourself on the journey.
Thank you to all who have been listening. Whether you’ve heard 300 episodes or 3, I hope this podcast has helped you grow your business in some small yet significant way.
Key Takeaways
- Don’t wait until you know everything to start; just start and you’ll learn as you go.
- Being honest and vulnerable in your business will pay off in the end.
- You can’t go wrong if your mission is to help people.
In This Episode
- Five things I’ve learned over 300 episodes [6:41)
- Getting clear on your mission will help you stay focused (8:50]
- Authenticity is life-giving [14:25]
- The best way to build a business is to give [21:03]
- Community is everything [27:52]
- You need to launch in order to learn [33:19]
Quotes
“Without knowing who you really want to serve, who you find fulfillment in, and then understanding what is it that they need – how can video help them (or whatever line of work that you might be in) – when you can know those things then you have a mission.” [12:47]
“Newsflash! The only secret sauce is you. Everybody can find all the things that they want on YouTube... for free.” [26:15]
“Go ugly early. Don’t wait until your website is done. Don’t wait until you’ve got the perfect email funnel. Don’t wait until you’ve got your favorite logo. Don’t wait until your demo reel is finished and perfect. Ship it, stop holding back, stop not doing the thing that you feel really called to do because you want it to be perfect.” [36:31]
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
If you like this episode you’ll love
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