294: Book More Clients with This Approach w/ Chis Savage
08/15/22 • 45 min
1 Listener
Today Ryan fanboys out and sits down for a conversation with the founder of a product he has been using for years, Chris Savage from Wistia. They talk about how Wistia can help you offer an additional service to your clients that will keep them coming back.
Chris gives some tips on how to separate yourself from the competition and some great marketing strategies that he has implemented at Wistia that has helped him stand out and cement Wistia as experts in the field of video marketing.
Chris also shares a unique campaign he runs each year for Wistia employees that has garnered some unbelievable results for improving both features & systems, and company morale.
Key Takeaways- Seeing real people from your business helps your clients better connect with you
- Making great content actually promotes yourself as a company that does what it says
- Embrace the small size of your business as lots of businesses are looking for that
Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia's products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co.
In This Episode- What is Wistia and how can it help you add valuable data analysis for your clients that will make them come back again and again [6:45]
- Do people want to see more human videos rather than graphs and graphics [20:01]
- The power of putting people from your business in your videos [23:50]
- Why compelling content is more important than good looking content [31:48]
- Don’t be afraid to reveal that your a small business [33:26]
- How small teams can make engaging content that also markets themselves [35:16]
- How Wistia budgets their marketing and gives their team space to create [39:35]
"You're missing a huge opportunity if you’re not using human beings to build that connection directly.” [22:33]
“We are afraid that people are gonna judge us based on how we look and it’s actually, they’re gonna judge us because they have no idea what we’re capable of and what we care about. It’s not about how we look, that’s not it, but that’s the normal human instinct.” [31:48]
“If you don’t have a video that markets yourself, then maybe you don’t really believe in it, and if you do, you get the meta benefits instantly. It’s like, oh, look at the clever thing this company’s doing to market themselves, doing the thing they say that they do.” [37:55]
“You know the old adage of the cobbler's kids get no shoes. I think flip it around and say if the cobbler's kids have sick shoes then everyone wants those shoes, like, "Where do you get those shoes, buddy? I want those shoes." I think it’s just that; if you make sweet stuff promoting yourself, you get the benefit of it actually promotes yourself and it proves to people that you can make that kind of content.” [39:10]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Chris Savage on Twitter
Connect with Chris Savage on LinkedIn
Follow Wistia on Instagram | Facebook | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast...
Today Ryan fanboys out and sits down for a conversation with the founder of a product he has been using for years, Chris Savage from Wistia. They talk about how Wistia can help you offer an additional service to your clients that will keep them coming back.
Chris gives some tips on how to separate yourself from the competition and some great marketing strategies that he has implemented at Wistia that has helped him stand out and cement Wistia as experts in the field of video marketing.
Chris also shares a unique campaign he runs each year for Wistia employees that has garnered some unbelievable results for improving both features & systems, and company morale.
Key Takeaways- Seeing real people from your business helps your clients better connect with you
- Making great content actually promotes yourself as a company that does what it says
- Embrace the small size of your business as lots of businesses are looking for that
Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia's products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co.
In This Episode- What is Wistia and how can it help you add valuable data analysis for your clients that will make them come back again and again [6:45]
- Do people want to see more human videos rather than graphs and graphics [20:01]
- The power of putting people from your business in your videos [23:50]
- Why compelling content is more important than good looking content [31:48]
- Don’t be afraid to reveal that your a small business [33:26]
- How small teams can make engaging content that also markets themselves [35:16]
- How Wistia budgets their marketing and gives their team space to create [39:35]
"You're missing a huge opportunity if you’re not using human beings to build that connection directly.” [22:33]
“We are afraid that people are gonna judge us based on how we look and it’s actually, they’re gonna judge us because they have no idea what we’re capable of and what we care about. It’s not about how we look, that’s not it, but that’s the normal human instinct.” [31:48]
“If you don’t have a video that markets yourself, then maybe you don’t really believe in it, and if you do, you get the meta benefits instantly. It’s like, oh, look at the clever thing this company’s doing to market themselves, doing the thing they say that they do.” [37:55]
“You know the old adage of the cobbler's kids get no shoes. I think flip it around and say if the cobbler's kids have sick shoes then everyone wants those shoes, like, "Where do you get those shoes, buddy? I want those shoes." I think it’s just that; if you make sweet stuff promoting yourself, you get the benefit of it actually promotes yourself and it proves to people that you can make that kind of content.” [39:10]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Chris Savage on Twitter
Connect with Chris Savage on LinkedIn
Follow Wistia on Instagram | Facebook | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast...
Previous Episode
293. How to Increase the Speed of Your Post-production Workflow by 5X with Scott Markowitz
Remember when your mother used to tell you that just because everyone’s doing it doesn’t mean it’s the right thing to do? Well, today’s show is all about that.
Scott Markowitz has been working in post-production as an editor for decades and he is on a mission to inform people that a simple switch he did (away from the industry standard software he’d been using for years) has increased his efficiencies drastically and helped him deliver in record time.
Key Takeaways- How to pitch yourself outside of your niche audience
- Changing your software might speed up your post-production workflows
After decades of working in the TV and Film industries as a top session editor, Scott Markowitz discovered that trading his happiness for money was no longer acceptable.
That's when he decided to open his video studio. Now, that path has led him to discover another passion: teaching.
In This Episode- How Scott markets to his niche but still gets work outside of it [08:33]
- Why does the post-production industry keep things so complex [17:43]
- The best software to use to streamline the process [21:03]
- Why you should start out with Final Cut Pro and the learning curve with switching platforms [27:25]
- What is Reinvention Studio Lab and how can you find out more about Scott [31:42]
“I get stuff away from people‘s heads down to their heart... They’re more malleable that way. They’re more, you know, gushy, and they’re ready to get sold.” [16:18]
“It’s not the technical aspects of what you’re doing that makes you special; it’s the creative and artistic aspect of what you do.” [21:03]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Scott on Facebook | Instagram
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links
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Next Episode
295. Why Being Self-Aware Is Crucial to Ongoing Success with Nick Nanton
On this week’s episode, Nick Nanton, 22-Time Emmy Award winning Director and Producer, tells us how important it is to have those big dreams and goals but also why you need to be realistic with your next step.
He drops some wisdom on how to be more self-aware and how that will help you connect with more people both through the lens and with clients and colleagues. He also talks about the importance of having a solid team around you so you can focus on the things that you are uniquely gifted at.
Key Takeaways- Building momentum is the key to getting things done
- Have big dreams but also set smaller goals that will make you happy
- Stay in your lane and build a team around you to do the rest
- Everyone has a unique story to tell
From the slums of Port au Prince Haiti with special forces raiding a sex trafficking ring and freeing children to the Virgin Galactic Space Port in Mojave with Sir Richard Branson, 22-Time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE.
As a storyteller and Best-Selling Author, Nick has shared his message with millions of people through his documentaries, speeches, blogs, lectures, and best-selling books. Nick’s book StorySelling hit the Wall Street Journal Best-Seller list and is available on Audible as an audio book. Nick has directed more than 60 documentaries and a sold out Broadway Show (garnering 43 Emmy nominations in multiple regions and 22 wins), including:
- DREAM BIG: Rudy Ruettiger LIVE on Broadway
- Visioneer: The Peter Diamandis Story
- Rudy Ruettiger: The Walk On
- Operation Toussaint
- The Rebound
Nick has shared the stage, co-authored books, and made films featuring:
- Larry King
- Dick Vitale
- Kenny Chesney
- Charles Barkley
- Coach Mike Krzyzewksi
- Jack Nicklaus
- Tony Robbins
- Steve Forbes
- will.i.am
- Sir Richard Branson
- Dean Kamen
- Ray Kurzweil
- Lisa Nichols
- Peter Diamandis
- And many more
Nick specializes in bringing the element of human connection to every viewer, no matter the subject. He is currently directing and hosting the series “In Case You Didn’t Know” (Season 1 Executive produced by Larry King), featuring legends in the worlds of business, entrepreneurship, personal development, technology, and sports.
In This Episode- Creatives need to make a good living so they can make bigger and better things [3:11]
- It’s important to have big dreams but you need to have realistic expectations [5:46]
- Momentum is hard to build but it’s crucial in getting to your dreams [12:17]
- Nicks greatest superpower [14:46]
- Branding is nothing more than good storytelling [17:01]
- When you realize your message is more important than yourself, that’s when breakthrough happens [20:52]
“You were probably born into this world with innate gifts that were probably beaten out of you for 13 to 15 to 17 years, in college, or undergrad, or grad school. l and all we really need to do is look to what are those things that were beaten out of us that we are really gifted at when we were 0-5 like how do we get back to just doing those things.” [8:19]
“Literally all we get is this journey, so like try to find a way to enjoy it and try to set milestones and goals that will make you happy when you achieve them because you haven’t placed yourself outside the realm of possibility.” [13:59]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Register for the Onward Summit (October 2022)
Follow Nick on Instagram | Facebook | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Additional Links:
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