311. Why You Should Consider Creating a Podcast to Market Your Business with Danny Ozment
12/12/22 • 54 min
1 Listener
Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.
A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.
Key Takeaways- Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort.
- Use your podcast to build trust with prospective clients and set your business apart from the competition.
- Structure your podcast for the specific goal that you have for it.
- Market your podcast effectively so that the correct people find it.
Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you.
Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group.
He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine.
Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.
In This Episode- [0:00] Welcome to the show!
- [3:01] Meet Danny Ozment
- [5:10] Danny’s most rewarding experiences with podcasting
- [12:08] Using a podcast to market your video business
- [20:38] How to efficiently and successfully produce a podcast
- [35:29] How a podcast influences future clients to trust you
- [38:12] Structuring your podcast to meet your specific goals
- [44:58] Marketing your podcast
- [48:06] Connect with Dan
- [51:00] Outro
“By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people.” - Danny Ozment [7:03]
“Often the listeners to a podcast build a relationship that is similar to a friendship with the host.” - Danny Ozment [18:38]
“It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That’s a lie.” - Ryan Koral [31:50]
“That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience.” - Danny Ozment [47:00]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Danny’s Company: Emerald City Productions
Download “Your podcast Roadmap”
Follow Danny Ozment on Instagram | Facebook | Twitter
Connect with Danny Ozment on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.
A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.
Key Takeaways- Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort.
- Use your podcast to build trust with prospective clients and set your business apart from the competition.
- Structure your podcast for the specific goal that you have for it.
- Market your podcast effectively so that the correct people find it.
Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you.
Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group.
He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine.
Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.
In This Episode- [0:00] Welcome to the show!
- [3:01] Meet Danny Ozment
- [5:10] Danny’s most rewarding experiences with podcasting
- [12:08] Using a podcast to market your video business
- [20:38] How to efficiently and successfully produce a podcast
- [35:29] How a podcast influences future clients to trust you
- [38:12] Structuring your podcast to meet your specific goals
- [44:58] Marketing your podcast
- [48:06] Connect with Dan
- [51:00] Outro
“By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people.” - Danny Ozment [7:03]
“Often the listeners to a podcast build a relationship that is similar to a friendship with the host.” - Danny Ozment [18:38]
“It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That’s a lie.” - Ryan Koral [31:50]
“That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience.” - Danny Ozment [47:00]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Danny’s Company: Emerald City Productions
Download “Your podcast Roadmap”
Follow Danny Ozment on Instagram | Facebook | Twitter
Connect with Danny Ozment on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Previous Episode
310. Why Having a Specific and Well-Defined Plan Is Crucial to Your Production Business with Madelaine Anderson
On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine’s specific and well-defined goals for the upcoming year!
Key Takeaways- Utilize passion projects to develop a community and gain traction.
- Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future.
- Get in the “reps” in your field to gain expertise and influence.
- Build a creative community and healthy network for long-term success.
- Craft a specific, well-defined, and achievable plan for your business.
Madelaine is the co-founder & creative director of Talus Films, a full-service production company that specializes on video & film rooted in storytelling & adventure for mission/purpose-driven brands, organizations, and individuals. We're passionate about leaving the world a little better than we found it and donate to have trees planted to aid reforestation efforts for every project we work on and produce.
Madelaine is passionate about using video to tell stories, amplify voices and messages, and help others build awareness of their work. Madelaine wears many hats in the film world including producer, creative director, production designer, and actor. When she's not in front of or behind the camera, she can be found hiking, camping, or backpacking her way through a National Park, traveling the US or internationally, hanging out with her husband, young daughter, and pup, or training as an aerialist on silks.
In This Episode- [0:00] Intro
- [2:55] Meet Madelaine Anderson
- [3:43] Madelaine’s background
- [6:48] Managing creativity and business
- [13:23] Game changers for Talus Films
- [17:53] Developing a passion project to build community
- [21:04] Landing jobs consistently
- [31:56] Why story matters
- [39:19] Preparing for potential future challenges
- [42:01] Future-casting and setting smart goals
- [48:16] Connect with Madelaine
- [49:24] Outro
"So much of how we approach people and talk to people is very much, you know, just grounded in humanity so it doesn’t become about the sale.” - Madelaine Anderson [21:30]
“It feels like a long game sometimes but all of those different relationships start to build up into something that then becomes a pipeline that you can rely on.” - Madelaine Anderson [22:13]
“Don’t let them try to guess what you are, right? Craft the story, take control of the narrative as you’re leading them in your website, or your social, or your Vimeo account, or wherever. Let them know what it is that you care about the most. - Ryan Koral [38:08]
“Your passion doesn’t mean that other people aren’t passionate about telling that same story.” - Madelaine Anderson [40:37]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Find Madelaine Anderson online
Connect with Talus Films on LinkedIn
Follow Talus Films on Instagram | Facebook | YouTube
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Books MentionedRocket Fuel, by Gino Wickman
Next Episode
312. How to Close the Biggest Job of Your Video Production Career with Matt Clark
On today’s show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which you view the world will change everything in your life and business. Don’t let these things hold you back any longer. You have what it takes to reach higher than your highest goals and close the biggest deal of your video production career.
Key Takeaways- Be honest with yourself to come to a point of clarity in your mindset.
- Do what it takes to fix your perspective of yourself and the world.
- Value and honor yourself so that you can confidently charge what you are truly worth.
- Follow Matt’s framework to believe in yourself and see your business succeed.
Matt Clark is a Speaker and expert Team Strategist. His focus on the neuroscience of belief formation and core belief transformation, coupled with his experience as a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson, gives him a unique perspective on mindset and performance. Matt understands the challenges of imposter syndrome, developing leaders, building teams and achieving results in an extremely competitive environment. His passion is to help high performers build a championship mindset as well as helping business leaders develop teams that drive performance.
Along with doing time as an on air analyst for FOX Sports1, Matt has presented at conferences for AIRGAS International, CORNING USA, S&D Coffee, Grand Canyon University. He’s also appeared on numerous podcasts including Fireprenuers, the 80/20 Podcast, Indie Pods Unite, the Joe Soto Show and Tenaciously Human. His personal and professional journey has given him valuable insights and experience on life and business.
In This Episode- [0:00] Welcome to the show
- [2:47] Meet Matt Clark
- [4:45] A quick fun story
- [6:44] Matt’s personal journey
- [13:45] The moment of realization that changed everything
- [21:58] The importance of recognizing the imposter syndrome
- [25:13] Keys to unlocking your potential and overcoming the imposter syndrome
- [37:57] The power of the subconscious
- [43:39] Monitoring the inputs of your mind
- [57:33] Connect with Matt Clark
- [58:31] Outro
"What I consider success nowadays is building strong relationships and empowering people to unlock the potential.” - Matt Clark [4:16]
“If you have experienced trauma, and it’s not your fault, you have to forgive yourself” - Matt Clark [34:32]
“I want people to be released from, hey, I’m not enough to like, you know what, I am enough.” - Matt Clark [37:45]
“Let’s start with the things that people see in us that are good.” - Ryan Koral [54:48]
“The stories we tell ourselves are the lives we live out and our beliefs drive our destiny.” - Matt Clark [57:09]
Quotes"What I consider success nowadays is building strong relationships and empowering people to unlock the potential.” - Matt Clark [4:16]
“If you have experienced trauma, and it’s not your fault, you have to forgive yourself” - Matt Clark [34:32]
“I want people to be released from, hey, I’m not enough to like, you know what, I am enough.” - Matt Clark [37:45]
“Let’s start with the things that people see in us that are good.” - Ryan Koral [54:48]
“The stories we tell ourselves are the lives we live out and our beliefs drive our destiny.” - Matt Clark [57:09]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Matt Clark on Instagram | Facebook | Twitter
Connect with Matt Clark on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
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