305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi
10/31/22 • 55 min
1 Listener
Today on the show we get a little scientific...
My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life.
Key Takeaways- Tap into the recipe of success for creating insanely sharable content.
- Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment.
- Personal mastery is one of the most important things that you can develop in your personal and professional life.
Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.
In This Episode- [0:00] Welcome to the show
- [6:18] Meet Dr. Eugene Choi
- [8:52] Dr. Choi’s early career and intro into filmmaking
- [12:41] Breaking down viral success for content
- [14:31] Getting to the emotional “a-ha” moment
- [18:17] The 4 phases of awareness
- [22:49] Using these techniques to pitch a brand story
- [29:54] Developing a niche to better understand your clients and guide them to awareness
- [38:03] Utilizing the pitch technique for any type of video
- [42:11] Achieving self mastery to remain at your highest level of creativity
- [48:40] Connect with Dr. Choi
- [49:38] Prioritize your relationship with yourself
- [53:59] Outro
“How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31]
“It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22]
“That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38]
“If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Find Dr. Eugene Choi online and access free training
Follow Dr. Eugene Choi on Instagram
Dr. Eugene Choi’s podcast The Neurohacking Podcast
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Today on the show we get a little scientific...
My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life.
Key Takeaways- Tap into the recipe of success for creating insanely sharable content.
- Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment.
- Personal mastery is one of the most important things that you can develop in your personal and professional life.
Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.
In This Episode- [0:00] Welcome to the show
- [6:18] Meet Dr. Eugene Choi
- [8:52] Dr. Choi’s early career and intro into filmmaking
- [12:41] Breaking down viral success for content
- [14:31] Getting to the emotional “a-ha” moment
- [18:17] The 4 phases of awareness
- [22:49] Using these techniques to pitch a brand story
- [29:54] Developing a niche to better understand your clients and guide them to awareness
- [38:03] Utilizing the pitch technique for any type of video
- [42:11] Achieving self mastery to remain at your highest level of creativity
- [48:40] Connect with Dr. Choi
- [49:38] Prioritize your relationship with yourself
- [53:59] Outro
“How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31]
“It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22]
“That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38]
“If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Find Dr. Eugene Choi online and access free training
Follow Dr. Eugene Choi on Instagram
Dr. Eugene Choi’s podcast The Neurohacking Podcast
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Previous Episode
304. Video Retainer Client Tips with Tony Gnau
This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client!
Key Takeaways- Use quality content marketing to set yourself up as an expert in your field and draw in quality clients.
- Be proactive to think about both the short term AND the long term strategy or your life and business.
- Use the retainer business model to create consistent income with clients you want to work with.
- Make sure you are clear on your core values and audition clients to find ones who mesh with those values.
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.
He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade.
Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World.
Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
In This Episode- [0:00] Welcome to the show
- [5:14] Meet Tony
- [7:32] Finding fulfillment in visual storytelling
- [9:34] The immense value of Content Marketing
- [19:27] Video production client retainer model
- [25:06] Auditioning for clients that align with your core values
- [31:26] Details of Tony’s retainer system
- [35:17] How to bring out your client’s story
- [39:59] Best practices for interviewing
- [44:23] Tony’s book
- [49:48] Outro
"Do both. Don’t just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business.” [17:07]
“When you have this retainer thing setup and someone signs up for it, it’s like holy cow, we just get a check every single month!” [21:44]
“We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let’s set ourselves up for as much success in that area that we can.” [24:43]
“Instead of just out of desperation taking on any client, it’s like hey let’s just dig in a little bit here and let’s make sure that we both are going to benefit from this relationship. If we do, then we’re both winning.” [26:24]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Follow Tony Gnau on Facebook | Twitter
Connect with Tony Gnau on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Next Episode
306. 5 Things That Have Made Our Business Achieve Massively More Than Without ‘Em
This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.
Key Takeaways- It takes intentionality to control your business instead of being controlled by your business.
- Start with the end in mind to set long-term goals and then break them down into achievable steps.
- Marketing without a clear strategy is a waste of time.
- Implement these 5 things to see massive growth and clarity in your business.
- [00:00] Welcome to the show!
- [11:43] Breaking down long-term goals into achievable steps
- [15:40] Step #1 - review the previous 90 days
- [20:14] Step #2 - revisit long-term goals
- [24:45] Step #3 - core values, focus, and market strategy
- [30:31] Step #4 - set new goals
- [34:56] Step #5 - IDS (Issue - Discuss - Solve)
- [41:53] Practical resources to help your business thrive
- [44:58] Outro
“I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45]
“That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Dive into the Mastermind Group
Check out the all new Coaching Community
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Check out the full show notes page
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Books MentionedTraction, by Gino Wickman
The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman
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