306. 5 Things That Have Made Our Business Achieve Massively More Than Without ‘Em

11/07/22 • 46 min

1 Listener

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.

Key Takeaways

It takes intentionality to control your business instead of being controlled by your business.
Start with the end in mind to set long-term goals and then break them down into achievable steps.
Marketing without a clear strategy is a waste of time.
Implement these 5 things to see massive growth and clarity in your business.

in This Episode

[00:00] Welcome to the show!
[11:43] Breaking down long-term goals into achievable steps
[15:40] Step #1 - review the previous 90 days
[20:14] Step #2 - revisit long-term goals
[24:45] Step #3 - core values, focus, and market strategy
[30:31] Step #4 - set new goals
[34:56] Step #5 - IDS (Issue - Discuss - Solve)
[41:53] Practical resources to help your business thrive
[44:58] Outro

Quotes

“I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45]

“That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Dive into the Mastermind Group

Check out the all new Coaching Community

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Books Mentioned

Traction, by Gino Wickman

The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

Key Takeaways

It takes intentionality to control your business instead of being controlled by your business.
Start with the end in mind to set long-term goals and then break them down into achievable steps.
Marketing without a clear strategy is a waste of time.
Implement these 5 things to see massive growth and clarity in your business.

in This Episode

[00:00] Welcome to the show!
[11:43] Breaking down long-term goals into achievable steps
[15:40] Step #1 - review the previous 90 days
[20:14] Step #2 - revisit long-term goals
[24:45] Step #3 - core values, focus, and market strategy
[30:31] Step #4 - set new goals
[34:56] Step #5 - IDS (Issue - Discuss - Solve)
[41:53] Practical resources to help your business thrive
[44:58] Outro

Quotes

“That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Dive into the Mastermind Group

Check out the all new Coaching Community

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Books Mentioned

Traction, by Gino Wickman

The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

Previous Episode

305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi

Today on the show we get a little scientific...

My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life.

Key Takeaways

Tap into the recipe of success for creating insanely sharable content.
Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment.
Personal mastery is one of the most important things that you can develop in your personal and professional life.

About Dr. Eugene Choi

Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.

In This Episode

[0:00] Welcome to the show
[6:18] Meet Dr. Eugene Choi
[8:52] Dr. Choi’s early career and intro into filmmaking
[12:41] Breaking down viral success for content
[14:31] Getting to the emotional “a-ha” moment
[18:17] The 4 phases of awareness
[22:49] Using these techniques to pitch a brand story
[29:54] Developing a niche to better understand your clients and guide them to awareness
[38:03] Utilizing the pitch technique for any type of video
[42:11] Achieving self mastery to remain at your highest level of creativity
[48:40] Connect with Dr. Choi
[49:38] Prioritize your relationship with yourself
[53:59] Outro

Quotes

“How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31]

“It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22]

“That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38]

“If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Studio Sherpas Mastermind

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Find Dr. Eugene Choi online and access free training

Follow Dr. Eugene Choi on Instagram

Dr. Eugene Choi’s podcast The Neurohacking Podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Next Episode

307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.

Key Takeaways

Join a community that will develop you and your business while helping you achieve success.
Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.
Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.
When marketing strive to open a relationship with the client, not simply focus on making a sale.

About Mike Kim

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

In This Episode

[0:00] Welcome to the show!
[2:18] Meet Mike Kim
[9:01] The importance of Mastermind communities
[21:58] You are the brand
[29:11] Marketing to build relationship, not close sales
[32:20] Building a client relationship from nothing
[37:44] Do I have to be a personal brand?
[49:16] Outro

Quotes

“I believe you have to stay close to the fire of growing people, that’s it.” [10:10]

“If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47]

“Consistency is often greater than intensity.” [16:36]

“But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15]

“Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Find Mike Kim online

Connect with Mike Kim on LinkedIn

Get your copy of The 5-Step Formula to Write Your “About Me” Page

Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube

Join Mike Kim’s Mailing List

Follow Ryan Koral on Instagram