308. How a Virtual Summit Can Be Your Best Marketing Strategy Ever with Krista Miller

11/21/22 • 50 min

1 Listener

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.

Key Takeaways

Create great online events that people want to engage with and helps them to reach their specific goals.
Grow a solid email list to start relationships that turn into jobs.
Break things down into practical steps to prevent becoming overwhelmed with starting a summit.
Lean into summits for long-term growth for your business that will lead to sustainability.

About Krista Miller

At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.

Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.

In This Episode

[0:00] Welcome to the show!
[4:37] Meet Krista Miller
[5:31] What is a summit?
[9:00] Making an online event GREAT
[11:57] Krista’s first summit
[14:48] How video businesses can use summits
[20:18] The importance of a strong email list
[25:47] Structuring a summit
[30:11] Paid versus free summits
[40:35] Overcoming the feeling of being overwhelmed
[43:19] Krista's tools for hosting great summits
[48:49] Outro

Quotes

“There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52]

“The sustainability is what I want you to have... I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27]

“Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Dive into the Mastermind Group

Check out the all new Coaching Community

Get the Virtual Summit Funnel Roadmap

Follow Krista Miller on Instagram | Pinterest

Join the Summit Host Hangout on Facebook

Check out The Summit Host Hangout Podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Key Takeaways

Create great online events that people want to engage with and helps them to reach their specific goals.
Grow a solid email list to start relationships that turn into jobs.
Break things down into practical steps to prevent becoming overwhelmed with starting a summit.
Lean into summits for long-term growth for your business that will lead to sustainability.

About Krista Miller

In This Episode

[0:00] Welcome to the show!
[4:37] Meet Krista Miller
[5:31] What is a summit?
[9:00] Making an online event GREAT
[11:57] Krista’s first summit
[14:48] How video businesses can use summits
[20:18] The importance of a strong email list
[25:47] Structuring a summit
[30:11] Paid versus free summits
[40:35] Overcoming the feeling of being overwhelmed
[43:19] Krista's tools for hosting great summits
[48:49] Outro

Quotes

“There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52]

“The sustainability is what I want you to have... I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27]

“Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Dive into the Mastermind Group

Check out the all new Coaching Community

Get the Virtual Summit Funnel Roadmap

Follow Krista Miller on Instagram | Pinterest

Join the Summit Host Hangout on Facebook

Check out The Summit Host Hangout Podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Previous Episode

307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.

Key Takeaways

Join a community that will develop you and your business while helping you achieve success.
Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.
Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.
When marketing strive to open a relationship with the client, not simply focus on making a sale.

About Mike Kim

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

In This Episode

[0:00] Welcome to the show!
[2:18] Meet Mike Kim
[9:01] The importance of Mastermind communities
[21:58] You are the brand
[29:11] Marketing to build relationship, not close sales
[32:20] Building a client relationship from nothing
[37:44] Do I have to be a personal brand?
[49:16] Outro

Quotes

“I believe you have to stay close to the fire of growing people, that’s it.” [10:10]

“If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47]

“Consistency is often greater than intensity.” [16:36]

“But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15]

“Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Find Mike Kim online

Connect with Mike Kim on LinkedIn

Get your copy of The 5-Step Formula to Write Your “About Me” Page

Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube

Join Mike Kim’s Mailing List

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Next Episode

309. The Video Business Growth Solution with Katrina Scarlett

Today on the show we look at the value of incorporating the human touch when dealing with clients. Your relationship with a client starts far before most think it does and should last far longer than the duration of your project with them. We talk with Katrina Scarlett about what this relationship should look like and how to capitalize on referral marketing to leverage this infinite cyclical loop and ensure future business with your clients while also turning them into a customer generating system that lands new clients!

Key Takeaways

The customer service journey is not simply about the purchase, it is an infinite loop that is full of opportunity and potential.
Find ways to add value to your clients through what you offer rather than resorting to discounts.
Leverage your current customer base to not only strengthen your relationship with them, but also to generate new clients.
Shift the heart of your business to be about the service that you are able to provide for people and the value that you add to their lives, the revenue is just a means to achieve that goal.

About Katrina Scarlett

Katrina Scarlett is the founder and CEO of Scarlett & Co. — a company that helps businesses create lasting legacies of raving, loyal fans through their mind-blowing customer experience.

With a background in the luxury hospitality industry and years of providing tech and integration support to high-level business owners, Katrina has a unique ability to view digital business from a customer-centric lens.

Knowing how automated and impersonal the digital business world can be, she is on a mission to bring customer experience and the human element to the forefront of online businesses.

In This Episode

[00:00] Welcome to the show
[06:09] Meet Katrina Scarlett
[07:42] What Katrina is all about
[10:11] Avoid this purchase-centric mindset
[12:46] The customer service loop
[18:08] Practical ways to keep the cycle moving
[23:09] Leveraging your current customer base
[38:09] Dealing with difficult client interactions
[55:54] How to connect with Katrina
[58:11] Outro

Quotes

“I’m on a mission to help people bring the human element back into, or into, online business.” [7:43]
“You have to think about your customer journey and the customer experience that you’re offering in your business as an infinite loop.” [13:31]
“I have one rule for myself every single day and it’s doing at least one thing as an act of service for somebody else that’s not on my to-do list. [35:03]
“We don’t get better as human beings when we just avoid conflict.” [42:54]
“Once you can get really clear on who you serve, but as well who you don’t serve, you will save yourself a lot of heartache. [46:35]

Links

Add guest links they shared in the interview form as well as any pertinent links shared during the interview

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Dive into the Mastermind Group

Check out the all new Coaching Community

Find Katrina Scarlett online

Follow Katrina Scarlett on Facebook

Get the complimentary guide: "5 Customer-Centric Emails Every Business Needs In Its Arsenal to Create Raving, Loyal Fans"

Follow Ryan Koral on Instagram