Coffees and Content

In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence.

I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!

In this episode, you’ll learn:

• How to know your target audience so that your message resonates and you speak directly to their needs
• Why having a clear business purpose is so important and how to do it
• What your offers should solve and provide for your customers
• What a smooth customer journey looks like and how it leads to conversions
• Why you must define your unique approach and consistently communicate it
• How to shape the emotions you want your audience to feel through your content
• Insights into crafting content that truly connects and drives action

What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

Link to ‘Boxers and Briefs’ podcast episode

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies.

By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas.

So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!

In this episode you will learn:

• The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business
• Why clear communication with marketers is so important to effectively analyse business investments
• How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI
• The strategic benefits of outsourcing tasks to improve overall efficiency and business growth
• How investing in outsourcing can lead to long-term business success beyond just financial return

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients.

From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.

In this episode you'll learn:

• Tips and tricks for cultivating an engaged online community
• The importance of earned media opportunities and how they relate to PR work
• How an engaged community on social media can lead to real-world clients
• Insights into effectively engaging with comments to increase reach and connect with your audience
• How you can use interactive features like polls and quizzes to build a connected community
• The benefits of sending personalised messages instead of automated responses
• Advice on being genuine, responsive, and avoiding spammy behaviour on social media

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What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources mentioned:

NZ Business Interview - click here to read the full article

Q&A about Loren - click here to read the full article

Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode

Get in touch:

Instagram - @thesocialcollective_nz and

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage.

You will learn about:

• Polls on stories: Why this feature is essential for increasing engagement
• Instagram's 'Notify' feature: How it can benefit your social media strategy
• Apple’s new service charge: How to navigate it and save yourself money
• Promo code integration: What this can do for your ad performance and conversions
• Reels extend: Why Instagram is testing longer video formats and the pros and cons
• The return of hashtags: Why you should take notice of this comeback

Tune in to stay ahead of the curve and learn actionable strategies for leveraging these updates!

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email.

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources:

My post on hashtags - see HERE

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands.

If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.

Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen.

From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.

Inside this episode, we’re talking all things:

✨ How to market an in-person event using social media
✨ Smart strategies to drive ticket sales (even with a small audience)
✨ The exact tools Amy used to build pre-launch hype
✨ Creating meaningful community – before, during, and after your event
✨ What makes a speaker lineup truly shareable
✨ Mistakes to avoid when planning your first event
✨ The power of merch, micro-influencers, and behind-the-scenes marketing
✨ How to make your event content go further (think: user-generated content on autopilot)

Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.

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🎧 Listen now to learn:
✔ How to sell out your next event without relying on ads
✔ Why community is your biggest marketing asset
✔ The easiest way to create buzz-worthy social content
✔ What to do if you’re scared no one will show up

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Connect with Amy:
📲 Instagram: @thesocialsummit and @amzdicko
🎥 TikTok: @amzdicko
🌐 Website: thesocialsummit.au

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Loved this episode?
Tag me on Instagram @coffeesandcontentpod with your biggest takeaway – I’d love to hear what you’re building. And don’t forget to subscribe so you never miss an episode.

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.