116 - The Essential Guide to Effective Facebook Advertising
07/16/24 • 31 min
This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach.
Get ready to transform your advertising game and boost your business like never before!
In this episode you will learn:
- How to manage ads yourself before considering professional help
- Practical budgeting advice for Facebook ads
- Ways to grow your online presence organically
- Why you need to stop boosting posts on iOS
- The importance of aligning ad content with customer interests
- Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
- Why you should maintain cohesive imagery across different platforms
-
What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.
Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Resources mentioned:
The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'
Get in touch:
Instagram - @thesocialcollective_nz ; @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach.
Get ready to transform your advertising game and boost your business like never before!
In this episode you will learn:
- How to manage ads yourself before considering professional help
- Practical budgeting advice for Facebook ads
- Ways to grow your online presence organically
- Why you need to stop boosting posts on iOS
- The importance of aligning ad content with customer interests
- Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
- Why you should maintain cohesive imagery across different platforms
-
What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.
Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Resources mentioned:
The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'
Get in touch:
Instagram - @thesocialcollective_nz ; @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Previous Episode
115 - Why Has Your Reach & Engagement Plummeted? Algorithm Chats
Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility.
It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!
In this episode you will learn:
- Why it’s so important to utilise and effectively interlink all marketing channels
- Insights into adapting social media strategies in response to algorithm changes and increased competition
- How to conduct a self-audit of your social media strategy for better results
- Engagement v.s. Followers, what makes the biggest difference?
- Why posting at the right times for your audience matters
- How you can genuinely engage with your audience on social media
- How Instagram carousels can enhance content visibility and engagement
-
What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.
Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Resources mentioned:
Social Collective Marketing toolkit
Get in touch:
Instagram - @thesocialcollective_nz; @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Next Episode
117 - Instagram Reels Strategy, Viral Content Tips, and LinkedIn Growth Hacks
In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback!
I also highlight LinkedIn’s potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also encourages them to share it.
In this episode you will learn:
- Why Instagram has decided to focus on short-form video content
- How individual voice messages on social media can increase engagement
- Why patience with your content is important and the potential for posts to go viral days or weeks later
- How Spotify's new feature works and the benefits to podcasters
- Ways you can use LinkedIn as a valuable business tool
- How to create share-worthy content on social media to engage audiences and inspire shares
- What you can do to target ideal clients to foster loyalty and recommendations
-
What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.
Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Resources mentioned:
- The Social Collective Marketing Toolkit
- July discount code - LAUNCH10
Get in touch:
Instagram - @thesocialcollective_nz, @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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