The Social Launch
Leslie McDermid: Social Media Strategist, Online Marketing, Blogger
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Top 10 The Social Launch Episodes
Goodpods has curated a list of the 10 best The Social Launch episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Social Launch for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Social Launch episode by adding your comments to the episode page.
Idea Generation Tools
The Social Launch
04/18/21 • 10 min
This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc.
Links discussed:
- 50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/
- Promo Republic http://bit.ly/trypromorepublic
- Quora https://www.quora.com
- Answer the Public https://answerthepublic.com
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Be Perfectly Imperfect
The Social Launch
12/13/16 • 6 min
Being perfect versus taking action - which one should win? If you spend your life trying to be absolutely perfect, you won't take action. And without any action, how will you get anything done?
03/06/17 • 6 min
Amazing Ways to Use Customer Engagement to Create Social Media Content
Are you looking for ways to increase your engagement on social media?
Want some easy ways to create more content that your customers love?
Including your customers into your social media content strategy is a sure-fire way to not only increase engagement, but to leave them wanting more content from you.
I’m going to show you four ways to create interesting, entertaining content for your social media audiences, plus how to create content using the suggestions of your audience.
1 Interactive Content
Shonduras on Snapchat is a master at incorporating his audience into his Snapchat story and using their feedback and answers to provide content.
This interactive content is not only entertaining but he can use his audiences’ feedback as his content. Genius.
Shonduras uses fun, interactive content on Snapchat to turn a regular old holiday post and incorporates his audience to create more content for him to share.
You could ask for your followers to share a story with you, submit a photo or video, or submit a drawing. Interactive content is fun and different and will grab your audiences’ attention.
2 Answer FAQ’s
Video is huge right now and live videos on Facebook, Twitter, Periscope and Instagram are where viewers’ attention is. When you go live, answering questions helps to increase the engagement and build your community, but it can also give you great insight into what your audience wants more of.
Are you getting a specific question on your live videos all the time? Or maybe you have a Facebook group and this question comes up almost daily. Chances are, if you created content around this, it would be well-received.
Kim Garst did this live Facebook video based on a question she received in her Facebook group.
Not only did Kim give a shoutout to one of her valued members, but she answered a question, gave great value, and she didn’t even have to think up this content, it was asked by her community.
Kim Garst uses audience questions to create amazing live videos that have a very high level of engagement.
You could also gather a few FAQ’s and do one monster video or blog post about them, or ask those people asking the question if they would create videos that you could use within your own social media content.
3 Analyze Your Content
Have you ever really looked at your website analytics?
Taking a look at your own content and what’s already working can immediately give you some great insight into what’s working well and what your audience wants more of.
When you go to your Google Analytics account, pay close attention to the behaviour of your readers and what blog posts or pages they are not only visiting most but spending the most time on.
Chances are you have some blog posts that are getting huge amounts of traffic, or at least more significant than other posts. You can take those posts and turn into a great lead magnet to offer to get more email subscribers, you could write an update to those posts, or you could take pieces of that content and turn into other content like social media posts, Live videos, Instagram Stories, podcast episodes or YouTube videos.
4 Go for the Ask
People love giving their input, so simply asking your audience a question can give you amazing product feedback and give you content to share on social media.
Some creative ways to ask for feedback:
Questions- using graphics, videos, animated graphics, GIF’s Polls FAQ Friday Focus Friday- shout out to people who answered questions Contests By giving your community a chance to answer a question, and then rewarding them by giving them a shoutout (and maybe even sending them a prize), this creates valuable content for you, and creates a more close-knit community.
Creating a commun...
Tools to Create Super-Fun New Years Graphics for Social Media
The Social Launch
12/26/18 • 9 min
In this episode, I share 3 tools to use to create graphics and videos to share for New Years! (or anytime of year)
Social Media Tools I mention:
- Crello https://crello.com
- Pexels Video https://videos.pexels.com/search/new%20years
- Biteable https://biteable.com/templates/
How to get organized on social media for 2019
Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework
How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3
Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media
Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber
The Power of Using Hashtags on Social Media
The Social Launch
07/06/17 • 13 min
Are you using hashtags on social media? Or are you totally confused about what they are and why you use them? In this episode, I review what a hashtag is, why to use them and some tips and tricks for how to use hashtags properly.
A hashtag (#) is simply a way to tag a social media post with a word or short phrase. Hashtags are searchable so you can use them for specific locations, subjects, or events.
Although you can use hashtags on any social media site, they work better and make more sense on Twitter and Instagram in particular. I have seen (and tried) using hashtags on Facebook, but they just haven’t seemed to take off the same as on Twitter and Instagram.
I wouldn’t use a hashtag on Pinterest, and definitely not on LinkedIn.
Hashtags that get a lot of mentions and are popular get featured in the trending topics area of Twitter. If any of these trending topics make sense for you to use, you can use them in a post and your content could get seen by more people.
Using 1-2 hashtags per Tweet is acceptable, and make sure it is relevant to your topic. A hashtag can be used anywhere within your Tweet, it doesn’t have to be at the end.
Make sure when you use a new hashtag to research it so that you don’t use it in an offensive way.
You can use up to 30 hashtags per Instagram post (this is common and not weird). Use hashtags that actually relate to that post, so that anyone who finds you via the explore option would be more likely to interact with your content.
Hashtags make your content searchable, and using the trending area on Twitter and Search area on Instagram, gives you a chance to build up your account, which helps when you are getting started on social media. When you are looking to collaborate on a project, searching by relevant hashtags can help you find like-minded accounts.
Episode 43: What is the Instagram Shadowban? https://itunes.apple.com/ca/podcast/what-is-the-instagram-shadowban/id1092816087?i=1000385239979&mt=2
read more >> http://www.socialmediamarketingtipscanada.com/power-using-hashtags/
1 Thing to Keep Doing When You Get Busy With your Business
The Social Launch
04/10/17 • 7 min
As business owners, we handle so many things and when we get busy it is so tempting to stop marketing! Yes, marketing. Please don't stop marketing when you get busy.
When you stop marketing, you lose all the momentum you've built and you will have to restart your hardwork all over again. Even if you continue at a scaled down amount, please continue your marketing strategy even during busy times.
New Twitter Changes and What it Means for Your Business
The Social Launch
05/26/16 • 4 min
In this episode of The Social Launch, I talk about the new changes with Twitter, and how these changes help to make it more user-friendly for you to use. Easier platform means easier for you to incorporate into your social media strategy.
Plan, not Panic
The Social Launch
09/29/16 • 6 min
If you are launching a new product, service, sale or event, you need to plan ahead instead of waiting until the last minute and panicking. There are some simple things you can do to make your launch go smoothly, using some simple tools and ideas.
For more idea on how to launch your business online, visit www.thesociallaunch.com
Managing your social media accounts while on vacation
The Social Launch
08/05/16 • 7 min
It's summer, and more businesses are taking days, and even weeks off from their business. But can you just leave your social media until after vacation? I think not, but here are a few ways to manage your social media while still enjoying your vacation.
How to Verify Your Facebook Page and How It Can Help Businesses
The Social Launch
04/05/18 • 9 min
I received an excellent question from Sheila in the Social Media Optimizer Course:
"Is there any value in verifying our Facebook page?"
Thank you, Sheila, this is a fantastic question.
Although it's not a necessary step on your Facebook page, it does have some benefits.
If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page. For a business page, the pro's to getting your page verified is:
- your page will rank higher in the search results (Facebook tells you this when you go to verify your page)
- it adds a level of legitimacy and lets people know that the page is recognized as the official brand page.
- if a duplicate page is created, users will know your page is the official page.
Links mentioned: How to Verify your Facebook Page Blog Post and Video Tutorial http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/
Facebook Support https://www.facebook.com/help/
Email me with questions or episode requests [email protected] Thanks for listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
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FAQ
How many episodes does The Social Launch have?
The Social Launch currently has 119 episodes available.
What topics does The Social Launch cover?
The podcast is about Marketing, Social Media, Social Media Marketing, Podcasts, Online Marketing, Small Business, Education, Digital Marketing and Business.
What is the most popular episode on The Social Launch?
The episode title 'Idea Generation Tools' is the most popular.
What is the average episode length on The Social Launch?
The average episode length on The Social Launch is 12 minutes.
How often are episodes of The Social Launch released?
Episodes of The Social Launch are typically released every 7 days, 9 hours.
When was the first episode of The Social Launch?
The first episode of The Social Launch was released on Mar 12, 2016.
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