114 - Maximising ROI vs ROAS: Decoding Investment Metrics and Outsourcing

07/02/24 • 30 min

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies.

By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas.

So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!

In this episode you will learn:

The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business
Why clear communication with marketers is so important to effectively analyse business investments
How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI
The strategic benefits of outsourcing tasks to improve overall efficiency and business growth
How investing in outsourcing can lead to long-term business success beyond just financial return

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!

In this episode you will learn:

The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business
Why clear communication with marketers is so important to effectively analyse business investments
How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI
The strategic benefits of outsourcing tasks to improve overall efficiency and business growth
How investing in outsourcing can lead to long-term business success beyond just financial return

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Previous Episode

113 - Marketing During a Recession: How to Stand Out & Keep Your Audience Engaged

We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market.

I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the necessity of occupying digital real estate through consistent content creation and audience engagement.

In this episode you will learn:

Why it's crucial to continue marketing your business consistently during a recession, even if you can only do so organically
Understand the difference between sales and marketing, and the significance of valuing leads and potential future business
Strategies for occupying digital real estate and staying in front of your audience
How focusing on brand awareness now can position your business for success post-recession
Tips for showing up consistently, including content creation, audience engagement, and using marketing tools efficiently
How to embrace change and flexibility in your business and social media strategy to adapt to evolving circumstances

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Next Episode

115 - Why Has Your Reach & Engagement Plummeted? Algorithm Chats

Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility.

It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!

In this episode you will learn:

Why it’s so important to utilise and effectively interlink all marketing channels
Insights into adapting social media strategies in response to algorithm changes and increased competition
How to conduct a self-audit of your social media strategy for better results
Engagement v.s. Followers, what makes the biggest difference?
Why posting at the right times for your audience matters
How you can genuinely engage with your audience on social media
How Instagram carousels can enhance content visibility and engagement

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.

Resources mentioned:

Social Collective Marketing toolkit

Get in touch:

Instagram - @thesocialcollective_nz; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.