How to Market a Conference, Build Hype Online + Sell Out Your In-Person Event with Amy Dickinson of The Social Summit

In this week’s episode of Coffees & Content, I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands.

If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.

Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen.

From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.

Inside this episode, we’re talking all things:

✨ How to market an in-person event using social media
✨ Smart strategies to drive ticket sales (even with a small audience)
✨ The exact tools Amy used to build pre-launch hype
✨ Creating meaningful community – before, during, and after your event
✨ What makes a speaker lineup truly shareable
✨ Mistakes to avoid when planning your first event
✨ The power of merch, micro-influencers, and behind-the-scenes marketing
✨ How to make your event content go further (think: user-generated content on autopilot)

Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.

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🎧 Listen now to learn:
✔ How to sell out your next event without relying on ads
✔ Why community is your biggest marketing asset
✔ The easiest way to create buzz-worthy social content
✔ What to do if you’re scared no one will show up

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Connect with Amy:
📲 Instagram: @thesocialsummit and @amzdicko
🎥 TikTok: @amzdicko
🌐 Website: thesocialsummit.au

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