How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong

Are you creating great content but struggling to get it seen by the right people?

You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics.

In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients.

This isn’t just about posting more. It’s about getting strategic, intentional, and making sure every piece of content works for you.

So if you’ve been asking:

• Why isn’t my content reaching the right people?
• How do I attract more dream clients without spending hours online?
• Do I need a huge audience to actually see results?

This episode is exactly what you need.

Plus, I’ve got some big updates — we now have a Coffees & Content website, newsletter, and Facebook community so you can connect with other listeners, get deeper insights, and be the first to know about exclusive content.

In This Episode, We Cover:

• The 3-Part Visibility Formula: Engagement, Consistency & Authority
• Why posting more doesn’t equal more visibility (and what actually works)
• The #1 mistake business owners make when trying to grow online
• The truth about going viral vs. creating real, lasting impact
• How to position yourself as an authority in your industry (so your audience trusts you instantly)
• The engagement strategy that skyrocketed my content reach—without spending hours online
• The difference between visibility and credibility—and how to have both
• How to convert visibility into actual business growth

If you’re ready to stop feeling invisible and start building a brand that gets recognized, trusted, and chosen — this episode is for you.

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

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