208 - Don’t Skip These Steps: Your Marketing Strategy Before Content
10/22/24 • 39 min
In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence.
I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!
In this episode, you’ll learn:
- How to know your target audience so that your message resonates and you speak directly to their needs
- Why having a clear business purpose is so important and how to do it
- What your offers should solve and provide for your customers
- What a smooth customer journey looks like and how it leads to conversions
- Why you must define your unique approach and consistently communicate it
- How to shape the emotions you want your audience to feel through your content
- Insights into crafting content that truly connects and drives action
What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.
Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!
Resources mentioned:
Link to ‘Boxers and Briefs’ podcast episode
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence.
I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!
In this episode, you’ll learn:
- How to know your target audience so that your message resonates and you speak directly to their needs
- Why having a clear business purpose is so important and how to do it
- What your offers should solve and provide for your customers
- What a smooth customer journey looks like and how it leads to conversions
- Why you must define your unique approach and consistently communicate it
- How to shape the emotions you want your audience to feel through your content
- Insights into crafting content that truly connects and drives action
What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.
Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!
Resources mentioned:
Link to ‘Boxers and Briefs’ podcast episode
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Previous Episode
207 - Let Go to Grow: How Outsourcing Can Boost Your Business (and Save Your Sanity)
This week, we're diving into one of the biggest lessons for entrepreneurs: you don’t have to do everything yourself! In fact, trying to juggle every single task is a surefire way to drain your energy and slow down your growth.
I’m talking about how letting go of the tasks that weigh you down—especially marketing—can free up your time to focus on what you’re truly passionate about. Spoiler: When you have the right team backing you, your creativity and productivity will skyrocket!
In this episode, you’ll learn:
- Why doing it all is a recipe for burnout
- The huge value in outsourcing (and what it can allow you to focus on)
- How to set yourself up for that next level of creative thinking and problem solving
- Tips on figuring out where you need help and who to hire
- Why it’s important to hire people who are passionate about what you dread!
Ready to free up your time, lean into your strengths, and start building your dream team? Let’s chat! Remember: You don’t have to do it all—getting the right help is the key to unlocking your success.
Key Takeaways:
What resonated most with you from this episode? I’d love to hear your thoughts! Drop your feedback in the Q&A box on Spotify or reach out using the links below.
Don’t forget to subscribe so you never miss an episode, and if you’re loving the content, I’d be so grateful if you could leave a rating or review on Spotify or Apple Podcasts!
Resources mentioned:
https://www.thesocialcollective.co.nz/marketing-toolkit
Link to Social Media Starter Kits
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Next Episode
209 - October Social Media Updates You Can’t Afford to Miss
In this month’s Coffees and Content socials update, I'm diving deep into the latest changes on Instagram, TikTok, and LinkedIn to keep you ahead in social media marketing. From Instagram’s new engagement-boosting features to TikTok’s enhanced ad targeting, these updates are crafted to improve reach, boost content performance, and keep your audience engaged.
Join me as I break down each platform's newest tools, insights, and the impact they could have on your strategy.
In this episode, you’ll learn:
- Why your reach may have dropped on Instagram in October
- How Instagram’s new Reels insights can guide content performance
- The latest post-optimisation recommendations from Instagram
- What links in Reels (now in testing) mean for click-through rates
- How to boost Carousel engagement (and what does NOT affect Reels reach, according to Mosseri)
- Improved content management features on Instagram
- Full control over TikTok ad placements in search
- How LinkedIn’s new profile card feature can support networking
Tune in to learn how these tools can empower your strategy and help you stand out online.
What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.
Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!
Resources mentioned:
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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