110 - Turning Social Media Connections into Real-World Results
06/04/24 • 34 min
This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients.
From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.
In this episode you'll learn:
- Tips and tricks for cultivating an engaged online community
- The importance of earned media opportunities and how they relate to PR work
- How an engaged community on social media can lead to real-world clients
- Insights into effectively engaging with comments to increase reach and connect with your audience
- How you can use interactive features like polls and quizzes to build a connected community
- The benefits of sending personalised messages instead of automated responses
- Advice on being genuine, responsive, and avoiding spammy behaviour on social media
-
What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Resources mentioned:
NZ Business Interview - click here to read the full article
Q&A about Loren - click here to read the full article
Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode
Get in touch:
Instagram - @thesocialcollective_nz and
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients.
From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.
In this episode you'll learn:
- Tips and tricks for cultivating an engaged online community
- The importance of earned media opportunities and how they relate to PR work
- How an engaged community on social media can lead to real-world clients
- Insights into effectively engaging with comments to increase reach and connect with your audience
- How you can use interactive features like polls and quizzes to build a connected community
- The benefits of sending personalised messages instead of automated responses
- Advice on being genuine, responsive, and avoiding spammy behaviour on social media
-
What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Resources mentioned:
NZ Business Interview - click here to read the full article
Q&A about Loren - click here to read the full article
Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode
Get in touch:
Instagram - @thesocialcollective_nz and
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Previous Episode
109 - Inside Instagram: Adam Mosseri's Insights and Algorithm Changes
Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content.
In this episode you will learn:
- Adam Mosseri's updates on algorithmic changes within Instagram and Facebook
- How Instagram is giving credit to original creators and limiting visibility of copied content
- Why ‘shares’ and ‘saves’ are currently the most important engagement metrics
- Instagram's focus on video content being driven by consumer behaviour and demand
- How Instagram plans to use its hashtag system to diversify content on explore pages
-
What were your key takeaways from this week's episode? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Get in touch:
Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Next Episode
111 - The Power of UGC
In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers.
Throughout the episode, I share tips on incorporating UGC into your social media strategy and encourage you to ask questions specific to your own business needs.
In this episode you will learn:
- How user generated content (UGC) can help you connect with your audience
- How UGC is changing the marketing landscape compared to traditional influencer marketing
- Why UGC is more cost-effective for smaller businesses
- Ways that UGC can enhance your social proof and authenticity
- The importance of having a solid foundation before engaging in influencer marketing
- How influencer marketing in PR can boost SEO and reach new audiences
-
What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.
Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!
Get in touch:
Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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