
212 - Why Comparison Hurts Your Success — Especially in Marketing and Business
11/19/24 • 36 min
Are you constantly comparing your business or marketing efforts to others? This week on the podcast, we’re tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart.
In this episode, we uncover:
- How comparison can sabotage your business growth
- What your “zone of genius” is and why it’s your biggest asset
- How to create success metrics that work for YOU
- The secrets to building genuine, lasting audience relationships
- Proven strategies to break free from the comparison cycle
When you stop chasing someone else’s version of success, you unlock the freedom to market authentically, build deeper connections with your audience, and grow your business on your terms.
Ready to embrace your unique strengths and stand out? Tune in now for actionable insights that will transform your approach to marketing and business.
What was your biggest takeaway from this episode? Drop your thoughts in the Spotify Q&A box or reach out through the links below—we’d love to hear from you!
If you found value in this episode, don’t forget to subscribe so you never miss a new release. Leave us a rating or review on Spotify or Apple Podcasts to help more entrepreneurs discover this content.
Resources mentioned:
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Are you constantly comparing your business or marketing efforts to others? This week on the podcast, we’re tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart.
In this episode, we uncover:
- How comparison can sabotage your business growth
- What your “zone of genius” is and why it’s your biggest asset
- How to create success metrics that work for YOU
- The secrets to building genuine, lasting audience relationships
- Proven strategies to break free from the comparison cycle
When you stop chasing someone else’s version of success, you unlock the freedom to market authentically, build deeper connections with your audience, and grow your business on your terms.
Ready to embrace your unique strengths and stand out? Tune in now for actionable insights that will transform your approach to marketing and business.
What was your biggest takeaway from this episode? Drop your thoughts in the Spotify Q&A box or reach out through the links below—we’d love to hear from you!
If you found value in this episode, don’t forget to subscribe so you never miss a new release. Leave us a rating or review on Spotify or Apple Podcasts to help more entrepreneurs discover this content.
Resources mentioned:
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Previous Episode

211 - How I Built a Business That Lets Me Truly Unplug (And How You Can, Too)
In this episode, I share the story behind my recent weekend completely unplugged from work — a refreshing experience that felt worlds apart from the early hustle of my entrepreneurial journey. I reflect on the impact of this freedom on my well-being, my business, and my relationships.
This episode walks you through the reality of early entrepreneurship, where being "always on" can lead to burnout and a lack of boundaries. Then, I outline the key foundations that allowed me to create a scalable, self-sufficient business that frees me up to truly disconnect and recharge.
In this episode, you’ll learn:
- Why stepping away from work is essential for enhancing productivity, creativity, and overall well-being
- How to create a sustainable balance between work and personal life
- The three key foundations for a self-sufficient business
- What the benefits are of scalability and how you can do this in your business
- Strategies to help you move toward the freedom to disconnect and thrive
What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.
Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!
Resources mentioned:
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
Next Episode

213 - Maximise Your Reach: The Latest Social Media Updates for Creators and Brands
Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game.
From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach.
Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead!
In this episode, you’ll learn:
- How to improve your reach on Instagram
- What IG is doing to offer you more insights into your Reel performance
- Upcoming features for carousels on IG
- Ways to repurpose content on LinkedIn
- How to maximise impact of short form videos on LinkedIn
- Why YouTube is testing TikTok-like hyperlinked blue comments
- The importance of planning your content strategy for 2025
What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.
Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!
Resources mentioned:
Link to 2025 Marketing Prep Checklist
Get in touch:
Instagram - @thesocialcollective_nz and @coffeesandcontentpod
Website - www.thesocialcollective.co.nz
Let’s work together - Book a Call
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.
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