UI Breakfast: UI/UX Design and Product Strategy

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Nine Lives Digital
• What is Product-led Growth?
• The Ultimate Guide to Account-Based Marketing
• B2B Marketing Attribution with Steffen Hedebrandt
• Connect with Nout on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Conversations with Things – Rebecca’s book with Diana Deibel
• Episode 68: Conversational UX with Jonathan Stark
• Episode 173: Voice UX with Sina Kahen
• Siri, Alexa – some of the first voice assistants
• Wizard of Oz testing
• Roo – Planned Parenthood’s chat bot
• Voiceflow, Botmock, Botsociety – popular mapping tools
• Follow Women in Voice on Twitter and LinkedIn
• Lisa Falkson, Cathy Pearl – conversational designers
• Follow Rebecca on Twitter

This episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at zeplin.io

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Design Beyond Devices — Cheryl’s book
• Ideaplatz — Cheryl’s consultancy
• Amazon Alexa — the product Cheryl worked on, along with the Echo device
• Bill & Melinda Gates Foundation — Cheryl’s current consulting project
• Episode 202: Designing for Accessibility with Cat Noone
• CROW worksheets — a free download based on a framework for capturing customer context
• Capturing Customer Context — an upcoming workshop by Cheryl
• Swimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)
• Atomic Design — a book by Brad Frost
• Alexa notifications platform
• Userlist — Jane’s product
• Anna Abovyan — an interview of this multimodal designer is featured in Cheryl’s book
• Journey Mapping 101 — an introductory Nielsen Norman Group article
• ideaplatz.com — Cheryl’s design-focused website
• cherylplatz.com — Cheryl’s broader, professional website
• Use promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021
• Follow Cheryl on Twitter, LinkedIn, and Medium

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Shift UX – Rajeev’s career advisory program for UX designers and researchers
• The UX Self-Evaluation Guidebook
• Episode 237: UX Writing vs. Content Design with Yuval Keshtcher
• Episode 178: Your Personal Design Style with Meg Lewis
• Branding Pays – a book by Karen Kang
• Reinventing You – a book by Dorie Clark
• Follow Rajeev on LinkedIn and Twitter

This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io.

Interested in sponsoring an episode? Learn more here.

Leave a Review

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What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• SavvyCal — Derrick’s product we’re talking about
• Episode 150: Understanding Product-Market Fit with Derrick Reimer
• Drip, Level, StaticKit — Derrick’s previous products
• Calendly — a popular scheduling tool
• The UI Audit: Interview with Tope Awotona of Calendly
• Episode 64: Making Freemium Work with Bridget Harris
• Episode 183: Customer Success with Anna Jacobson
• FullCalendar —a Javascript event library
• Userlist — Jane’s product
• Sunrise, Sunsama — popular calendar-based products
• Linear, Twitter, Stripe, Tailwind UI — examples of design that inspire Derrick
• Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
• Corey Haines — helps Derrick with Marketing
• SavvyCal on Product Hunt
• Follow Derrick on Twitter
• Get 25% off your first year of SavvyCal using promocode UIBREAKFAST

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Here’s how.