UI Breakfast: UI/UX Design and Product Strategy

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• SegMetrics — Keith's product
• Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
• CartHook — a well-known upsell tool
• How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
• Neil Patel's Digital Marketing Blog
• SegMetrics Blog
• Wirecutter — a recommendations website
• Patrick McKenzie — a famous software consultant we're talking about
• Episode 100: Leveling Up with Patrick McKenzie
• The Personal MBA — website & book by Josh Kaufman
• Develop Your Marketing — Keith's website
• Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast

Interested in sponsoring an episode? Learn more here.

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Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Color of Change — an organization that fights injustice in the black community, Dru’s recommendation
• Spark — a micro-framework Dru has extensively worked with
• Obviously Awesome — a book by April Dunford
• No-code — the trend of creating software without learning to program
• Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports
• Ben Thompson — an advocate of networking who has inspired Dru
• Can’t Unsee — a design game and potential growth tool
• Trends.vc — Dru’s website
• Follow Dru on Twitter: @DruRiley

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founder

And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Yael's blog on Medium
• Episode 134: UX Writing with Yuval Keshtcher
• Transcript of the interview I never had — Yael's article that inspired this episode
• John Saito — a famous UX writer at Dropbox
• Mailchimp Content Style Guide
• Microcopy: The Complete Guide — a book by Kinneret Yifrah
• One voice, many hands — an article by Slack team
• Content Design — a book by Sarah Richards (she coined the term)
• The Man Who Lied to His Laptop — a book by Clifford Nass and Corina Yen
• Don't Make Me Think — a timeless book by Steve Krug
• Letting Go of the Words — a book by Ginny Redish
• Conversational Design — a book by Erica Hall
• Follow Yael on Twitter: @YaelBenDavid

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Managing Priorities – Harry’s book
• The Eisenhower Matrix
• RICE, ICE – scoring models for prioritization
• Prune the Product Tree Method
• Innovation Games – a book by Luke Hohmann
• Analytic Hierarchy Process
• The Max Priorities Pyramid
• Thinking in Bets – a book by Amy Duke
• How I Master Productivity with the “Mise en Place” Method
• Follow Harry on LinkedIn
• Visit Harry’s website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Learn More Faster – Michael’s book
• Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.