Episode 141: Launch Best Practices with Keith Perhac
06/27/19 • 41 min
"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- SegMetrics — Keith's product
- Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
- CartHook — a well-known upsell tool
- How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
- Neil Patel's Digital Marketing Blog
- SegMetrics Blog
- Wirecutter — a recommendations website
- Patrick McKenzie — a famous software consultant we're talking about
- Episode 100: Leveling Up with Patrick McKenzie
- The Personal MBA — website & book by Josh Kaufman
- Develop Your Marketing — Keith's website
- Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount
Today's Sponsor
This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- SegMetrics — Keith's product
- Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
- CartHook — a well-known upsell tool
- How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
- Neil Patel's Digital Marketing Blog
- SegMetrics Blog
- Wirecutter — a recommendations website
- Patrick McKenzie — a famous software consultant we're talking about
- Episode 100: Leveling Up with Patrick McKenzie
- The Personal MBA — website & book by Josh Kaufman
- Develop Your Marketing — Keith's website
- Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount
Today's Sponsor
This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Previous Episode
Episode 140: Sustainable UX with James Christie
Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- SustainableUX — event & community we're talking about
- MadPow — a design agency where James works
- #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't)
- Sustainable Web Design — James's famous article on A List Apart
- Squoosh — an in-browser tool for optimizing images
- Code as Craft — a blog by Etsy's engineering team
- Susty — the lightest WP theme
- B Corporations — a certification system for social and environmental performance
- Wholegrain Digital — an agency in London focused on sustainability
- SustainableUX on YouTube
- Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher
- Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler
- Energy Efficiency and the P2P Web with Jordyn Bonds
- Future Ethics with Cennydd Bowles
- James's newsletter on Sustainable UX
- Follow James on Twitter: @JC_UX, @SustainableUX
Today's Sponsor
This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Next Episode
Episode 142: Game Thinking with Amy Jo Kim
Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Game Thinking (also available on Audible), Community Building on the Web — Amy's books
- The Lean Startup, Design Thinking — some of the popular product design methods
- Game Thinking TV — Amy's YouTube channel
- Find your ideal early customers with Job Stories — one of their videos on Job Stories
- GameThinking.io — Amy's website
- Innovator Quiz — a quiz to receive a free product/market fit cheatsheet
- Follow Amy Jo on Twitter: @amyjokim
Today's Sponsor
This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
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