
Episode 175: Product Trends with Dru Riley
06/23/20 • 33 min
Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Color of Change — an organization that fights injustice in the black community, Dru’s recommendation
- Spark — a micro-framework Dru has extensively worked with
- Obviously Awesome — a book by April Dunford
- No-code — the trend of creating software without learning to program
- Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports
- Ben Thompson — an advocate of networking who has inspired Dru
- Can’t Unsee — a design game and potential growth tool
- Trends.vc — Dru’s website
- Follow Dru on Twitter: @DruRiley
Today’s Sponsor
This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.
Interested in sponsoring an episode? Learn more here.
Help Founder
And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more.
If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Color of Change — an organization that fights injustice in the black community, Dru’s recommendation
- Spark — a micro-framework Dru has extensively worked with
- Obviously Awesome — a book by April Dunford
- No-code — the trend of creating software without learning to program
- Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports
- Ben Thompson — an advocate of networking who has inspired Dru
- Can’t Unsee — a design game and potential growth tool
- Trends.vc — Dru’s website
- Follow Dru on Twitter: @DruRiley
Today’s Sponsor
This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.
Interested in sponsoring an episode? Learn more here.
Help Founder
And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more.
If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
Previous Episode

Episode 174: Staying Focused with Nir Eyal
Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Indistractable — Nir’s latest book
- Behavioral design — a Wikipedia article
- Hooked— Nir’s previous bestselling book
- Kahoot, Fitbot — companies Nir has worked with
- Plato’s Akrasia — the tendency to do things against our interest
- Internal triggers vs external triggers
- Prevent distractions by creating pacts
- Nir’s four tools to staying focused
- Nir’s free schedule maker — a more effective alternative to to-do lists
- Nir and Far — Nir’s website
- Get Nir’s book and enter your order number at indistractable.com for free video course and resources
Today’s Sponsor
This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
Next Episode

Episode 176: Leadership for Designers with Ryan Rumsey
How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Business Thinking for Designers — Ryan’s book
- Transformational leadership — a concept of leadership suggested by Ryan
- Design sprints, retrospectives — the designer “ceremonies”
- Analytical storytelling — the alternative to traditional narrative storytelling
- Barbara Minto — the founder of the SCQA framework and Pyramid Principle
- Episode 70: Articulating Design Decisions with Tom Greever
- Full range leadership — a general leadership model that was developed in the 90s
- Transactional leadership — Ryan refers to this type of leadership as more authoritarian
- OKRs, KPIs — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization.
- Ryan Rumsey — Ryan’s personal website
- Second Wave Dive — Ryan’s company
- Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, Business Thinking Intensive
Today’s Sponsor
This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.
Interested in sponsoring an episode? Learn more here.
Help Founders
And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to screenjar.com to learn more.
If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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