Episode 155: Writing Microcopy with Yael Ben-David
01/21/20 • 41 min
No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Yael's blog on Medium
- Episode 134: UX Writing with Yuval Keshtcher
- Transcript of the interview I never had — Yael's article that inspired this episode
- John Saito — a famous UX writer at Dropbox
- Mailchimp Content Style Guide
- Microcopy: The Complete Guide — a book by Kinneret Yifrah
- One voice, many hands — an article by Slack team
- Content Design — a book by Sarah Richards (she coined the term)
- The Man Who Lied to His Laptop — a book by Clifford Nass and Corina Yen
- Don't Make Me Think — a timeless book by Steve Krug
- Letting Go of the Words — a book by Ginny Redish
- Conversational Design — a book by Erica Hall
- Follow Yael on Twitter: @YaelBenDavid
Today's Sponsor
This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.
Interested in sponsoring an episode? Learn more here.
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No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Yael's blog on Medium
- Episode 134: UX Writing with Yuval Keshtcher
- Transcript of the interview I never had — Yael's article that inspired this episode
- John Saito — a famous UX writer at Dropbox
- Mailchimp Content Style Guide
- Microcopy: The Complete Guide — a book by Kinneret Yifrah
- One voice, many hands — an article by Slack team
- Content Design — a book by Sarah Richards (she coined the term)
- The Man Who Lied to His Laptop — a book by Clifford Nass and Corina Yen
- Don't Make Me Think — a timeless book by Steve Krug
- Letting Go of the Words — a book by Ginny Redish
- Conversational Design — a book by Erica Hall
- Follow Yael on Twitter: @YaelBenDavid
Today's Sponsor
This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Previous Episode
Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Refactoring UI — team's project we're talking about
- Tailwind CSS — Adam's project, a CSS framework for rapid UI development
- Things — a popular to-do app, one of the examples of great design
- 7 Practical Tips for Cheating at Design — one of the team's most successful articles
- ScreenFlow — a popular tool for screen recording and video editing
- Watch Refactoring UI on YouTube
- Get the Refactoring UI book
- Follow Adam and Steve on Twitter: @adamwathan, @steveschoger
Today's Sponsor
This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Next Episode
Episode 156: Ethical Cold Email with Mike Taber
Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Bluetick.io — Mike's follow-up tool we're talking about
- Startups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob Walling
- Episode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about Bluetick
- Mention UIBREAKFAST at [email protected] after signing up to get a special bonus from Mike
- Follow Mike on Twitter: @SingleFounder
Today's Sponsor
This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
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