The Pursuit of Purpose with Amy Austin
Amy M Austin
1 Creator
1 Creator
All episodes
Best episodes
Seasons
Top 10 The Pursuit of Purpose with Amy Austin Episodes
Goodpods has curated a list of the 10 best The Pursuit of Purpose with Amy Austin episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Pursuit of Purpose with Amy Austin for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Pursuit of Purpose with Amy Austin episode by adding your comments to the episode page.
Launching a Podcast
The Pursuit of Purpose with Amy Austin
06/06/19 • 0 min
Launching a podcast is a lot of work. But it has been a fun learning experience.
If you've seen my social media posts, you know I'm getting ready to share a podcast with the world. The Pursuit of Purpose has been on my mind for quite some time but I was hesitant.
Excuses, Excuses....
First I had no idea how to do it. So one January day while looking at my Instagram feed I saw a post about a course seeking beta testers. Without much thought, I replied saying I was interested. Not long after, I got a message and a link to the course materials. Here we go! I was committed - and being held accountable.
So now I have a guide to teach me how to do all the things I didn't know how to do. That excuse is gone. So what is the second one?? Do I have enough content to be consistent? I won't know the answer to this question for a while but I am confident. I'm reaching out to experts in various fields, asking them how they do their jobs with purpose. And would they like to be a guest? Many are saying yes.
Third, the technical aspect of producing a podcast was intimidating. Fortunately, my husband has a broadcasting background so..... he is doing the editing and some voice-over work for my shows. So much for that excuse.
That leaves me with NO MORE EXCUSES. The podcast launch is coming. The Pursuit of Purpose will become an actual show and not an idea in my head.
Here is what to expect:
- I believe the most successful brands are built on a foundation of intentional decisions - a PURPOSE or a WHY which guides them through their development & growth, how their service solves a problem for an understood audience, the quality of their culture and teams, and is known and respected. We'll talk about how to get to this point with people who have done it and believe in the power of purpose.
- I'll share my process for uncovering the purpose behind the brands I help define and build. To be successful in my previous jobs, I recognized the power of understanding every aspect of the business - operations, finance, referral sources, audience segmentation, customer service & experience.... the list goes on and on. My brand discovery process is rooted in this philosophy.
- Healthcare is close to my heart. Not only because I worked in hospital marketing departments for close to 20 years but because of the impact it has on all of our lives. Expect to hear from providers and others in the industry about how their purpose drives them in both their personal and professional lives.
- Healthcare is also the setting where I started to see (first hand, not as an employee) how having a well-established and understood purpose can shape the experience and outcomes of the patients & families they serve and the employees who deliver the care.
- I am a podcast junkie so sharing what I'm learning from the shows I listen to or the books I read as a result of a podcast will be a regular feature.
If all of this sounds interesting to you, sign up for my email list so each new episode lands in your inbox as it is released. The show notes for each episode will be housed here on my website under the blog tab (because let's face it, this podcast is going to replace my blogging days!)
Asking for help is a sign of strength
The Pursuit of Purpose with Amy Austin
10/24/20 • 10 min
Asking for help is not a weakness - it is a sign of strength.
In this week's episode, I talk about different ways our subconscious tricks us into believing going alone is our best option. Additionally, I share a few suggestions to consider when it comes to getting support or help with our work.
Five tactics to include in your next campaign
The Pursuit of Purpose with Amy Austin
10/03/20 • 20 min
Are you spending as much time and effort promoting your new service as you did to develop the service? There are five tactics you should include in your next campaign effort.
But all too often we focus our attention on the development and then rush the promotion. As a result, we maybe only do one or two tactics.... and expect that rushed effort to produce results. But does that ever work??
In this episode, I share my thought on five tactical elements to include as well as a rule to live by when it comes to balancing production to efforts.
Bonus campaign worksheet available here.
Nine strategies influenced by your target audience
The Pursuit of Purpose with Amy Austin
09/12/20 • 23 min
There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I've been there.
In this episode of The Pursuit of Purpose, I cover nine business strategies that benefit from a clear target audience definition - and as a result, your business will benefit too.
Engagement is more than likes and shares
The Pursuit of Purpose with Amy Austin
05/16/20 • 14 min
Engagement is more than likes and shares, downloads, comments, or other forms of actions taken as a result of a marketing message. That definition is typically top of mind for most marketing efforts. I am going to challenge you to think of engagement as more.
Over the last two episodes, I've talked about using educate, engage, and empower as checkpoints for your marketing strategies. In this episode, I share how to create an engaging story and start a conversation with your audience.
Download a helpful worksheet on at https://austinmarketingoncall.com/engagement-more-than-likes/
Bringing education to your marketing
The Pursuit of Purpose with Amy Austin
05/09/20 • 13 min
When you bring education to your marketing tactics, you ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you.
Have you considered that your marketing efforts are a form of education? We need our audience to learn about us, what we stand for, how we can help them solve their problem, and continue coming back to us. This starts with education.
In episode 44, I introduced the idea of using education, engagement, and empowerment as the three E's to create a successful marketing strategy. In this episode, I take a deeper look at education and what details to consider when evaluating your tactic's ability to educate your audience.
Marketing to educate, engage, and empower
The Pursuit of Purpose with Amy Austin
05/02/20 • 23 min
The goal of marketing is to educate, engage, and empower the people you want to reach. I encourage you to use those three words as a checkpoint for the effectiveness of your efforts.
Each is a layer needed to achieve a goal. Educate is the backbone. Engage is the mind. And empower is the movement directed by the brain and allowed through the backbone. Each layer adds to the impact.
A business change for the better?
The Pursuit of Purpose with Amy Austin
04/25/20 • 14 min
The last six weeks have been anything but predictable and certainly not the normal as we’ve come to enjoy. But is it a change for the better?
I think there are several things that have changed that will continue going forward as we move past the pandemic and into the “new normal” we’ll live in going forward. I share my thoughts in this episode.
Content Marketing Strategy: why you need one
The Pursuit of Purpose with Amy Austin
04/18/20 • 54 min
Content marketing strategy is important, now more than ever. Your customers and clients still need you - but maybe in a different way or a different timeframe than before the pandemic.
This week's guest on The Pursuit of Purpose is Michelle Hunter of Michelle Hunter Creative. Like me, Michelle believes now is not the time to be silent in our marketing efforts. We need to be supportive and empathetic to the situation we are all in but we also need to be strategic in how we continue to market our businesses.
Favorites File
The Pursuit of Purpose with Amy Austin
07/19/19 • 37 min
I keep a Favorites File with episode numbers, books and quotes I find especially beneficial - to my clients, my business and my personal life. Each month I'll share some of these with you. Podcasts are my go-to for professional and personal development, which as an entrepreneur is important.
Here are the core podcasts I return to week after week.
- The Marketing Book Podcast with Douglas Burdett
- Social Media Marketing with Michael Stelzner
- On Brand with Nick Westergaard
- 10% Happier with Dan Harris
- Power Profit Pursuit (now What Works) by Tara McMullin
- Happier with Gretchen Rubin
- Entrepreneurs On Fire with John Lee Dumas
- EntreLeadership
- Experience This with Joey Coleman & Dan Gingiss
- Building a Storybrand with Donald Miller
- Abundant Desi with Arsalan Monawar
- Achieve Your Goals with Hal Elrod
Recommended Books
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Pursuit of Purpose with Amy Austin have?
The Pursuit of Purpose with Amy Austin currently has 113 episodes available.
What topics does The Pursuit of Purpose with Amy Austin cover?
The podcast is about Purpose, Branding, Marketing, Podcasts, Self-Improvement, Education and Business.
What is the most popular episode on The Pursuit of Purpose with Amy Austin?
The episode title 'What is the sound of your brand with Jodi Krangle' is the most popular.
What is the average episode length on The Pursuit of Purpose with Amy Austin?
The average episode length on The Pursuit of Purpose with Amy Austin is 25 minutes.
How often are episodes of The Pursuit of Purpose with Amy Austin released?
Episodes of The Pursuit of Purpose with Amy Austin are typically released every 7 days, 2 hours.
When was the first episode of The Pursuit of Purpose with Amy Austin?
The first episode of The Pursuit of Purpose with Amy Austin was released on Jun 5, 2019.
Show more FAQ
Show more FAQ