Bringing education to your marketing

When you bring education to your marketing tactics, you ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you.

Have you considered that your marketing efforts are a form of education? We need our audience to learn about us, what we stand for, how we can help them solve their problem, and continue coming back to us. This starts with education.

In episode 44, I introduced the idea of using education, engagement, and empowerment as the three E's to create a successful marketing strategy. In this episode, I take a deeper look at education and what details to consider when evaluating your tactic's ability to educate your audience.