The Pursuit of Purpose with Amy Austin - Favorites File

Favorites File

07/19/19 • 37 min

I keep a Favorites File with episode numbers, books and quotes I find especially beneficial - to my clients, my business and my personal life. Each month I'll share some of these with you. Podcasts are my go-to for professional and personal development, which as an entrepreneur is important.

Here are the core podcasts I return to week after week.

Recommended Books

Here are the core podcasts I return to week after week.

Recommended Books

Previous Episode

Branding is a Verb

Build a Brand through action

You must take action to build your brand. It is those actions, done consistently over a period of time that results in your brand. Without action, the brand does not have meaning and doesn't exist.

It is your responsibility to define the actions you'll take to achieve the brand you want. Your audience needs guidance from you and your business in order to have their impression and opinion of your brand match yours. Those defined actions are critical to your success.

What actions should you be taking?

In this episode - Branding is a Verb - I will share my insights regarding the actions you should be coordinating and expecting of yourself and those who represent your brand. These actions help build the "know, like and trust" factor we are all striving for when building relationships.

Be Consistent. Be Clear. Be Authentic. Each has a role to play in the branding. And be vulnerable. Trust is built through vulnerability.

As always, pursue your purpose,

Resources mentioned in this episode:

Story Driven by Bernadette Jiwa
Brene Brown interview with Dan Harris on 10% Happier podcast
Branding is a Verb post by Amy Austin
Your Patients or Customers own your brand post by Amy Austin
Five Why exercise

Next Episode

Characterizing your brand

How do you characterize your brand? Do you think of it as a critical player in the story OF your brand? Maybe you should.

Storytelling is a buzzword in marketing these days but in all honesty, telling the story of your brand is NOT new.

The success (or failure) of any story comes from the quality of the characters, the setting, and the plotline. A compelling story does not survive on the plot alone. We need to be transported to a specific time and place while the characters bring the story to life.

Telling your brand story is the same thing.

And a key character is you - your business, your brand.

In this episode of The Pursuit of Purpose, I share my process for brand development and how this information contributes to the role your brand plays in your overall brand story.

Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy - the experiences that make us the most vulnerable.

Only when we are brave enough to embrace the darkness will discover the infinite power of our light.
Brene Brown

Always in pursuit of purpose,