Engage your customers in a conversation

How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that?

Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality of the work or service we provide?

Or is it that we've become too focused on all the internal workings of the business that we've lost sight of the fact without customers, we don't have a business?

Honestly, I think it is a combination of all these factors. Bottom line, engaging customers in a conversation is good for business.