The Pursuit of Purpose with Amy Austin - Reviews, experience and fitting in

Reviews, experience and fitting in

08/29/20 • 15 min

Reviews, experiences, and fitting in are the three primary topics for this month's favorites. Each plays a role in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier.

Don't ignore or stress over reviews.

Customer experience offers opportunities for personalization.

Know what your brand stands for and embrace it.

Don't ignore or stress over reviews.

Customer experience offers opportunities for personalization.

Know what your brand stands for and embrace it.

Previous Episode

Live video leads to business growth with Bonnie L. Frank

Bonnie L Frank launched her business through consistent use of live video. We frequently hear that video can lead to greater social media awareness and following, and Bonnie is proof it can lead to big results.

After years of being an influencer, Bonnie decided to build a brand for herself. While it didn't happen overnight, she knew how to create a recognized brand - live video. Some days she would go live seven or eight times!

Today Bonnie is helping clients create visibility on social media platforms and build their brands and businesses. You can find her working from indie coffee houses around St. Louis - and sharing the business lessons she sees in our daily interactions.

Next Episode

How well do you really know your target audience with Suz Carpenter

Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week's Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar - Jessica - and how she keeps Jessica top of mind when creating content, making business decisions and shaping her business model.