The Pursuit of Purpose with Amy Austin - Nine strategies influenced by your target audience

Nine strategies influenced by your target audience

09/12/20 • 23 min

There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I've been there.

In this episode of The Pursuit of Purpose, I cover nine business strategies that benefit from a clear target audience definition - and as a result, your business will benefit too.

There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I've been there.

In this episode of The Pursuit of Purpose, I cover nine business strategies that benefit from a clear target audience definition - and as a result, your business will benefit too.

Previous Episode

How well do you really know your target audience with Suz Carpenter

Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week's Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar - Jessica - and how she keeps Jessica top of mind when creating content, making business decisions and shaping her business model.

Next Episode

My own target audience challenge

My own target audience challenge was called out this week. Maybe saying it was 'called out' is too harsh, but the words "it is not clear who you work with" felt like a gut-punch. Then the waves of guilt, feeling like a fraud, hypocrisy flooded my mind. Classic imposter syndrome.

In this episode, I share my response and the "aha" moments I experienced while working to clarify my own target audience.