Coaching questions for your brand's benefit

How can coaching questions benefit your brand? I wouldn't have thought of this either until I heard a recent interview on the Dare to Lead podcast between Brene Brown and Michael Bungay Stanier. As I was listening to him share the seven essential coaching questions, I realized these are very similar to what I ask of clients when helping them define their brand.

When you put yourself in the position of answering his seven questions about your brand, you'll find some insights you may not have considered previously. In the podcast, I share more detail on how I use each of these questions (or a variation) to identify key pieces of the brand equation.