The Agile Marketing Experience with Rocket Walk

Co-founders of Rocket Walk, Alan Annis and Jessica Grayek, discuss and debunk the top 3 excuses they've heard (and given) for why a new system like Agile Marketing can't be implemented.
As a pioneer in Agile Marketing Project Management, Alan Annis has been developing new systems and process geared toward making Marketing team ultra-efficient. As a result, the Marketing teams he works with, have significantly less stress, better alignment with company strategy, stronger project prioritization, and increased team efficiency by up to 40%. In his Marketing career that spans over two decades, he has held multiple marketing leadership roles, excelled at strategic planning, brand development, and marketing technical products. He has been involved with several successful startups and has helped take one company from $18 million in annual sales to over $90 million, in just a few short years. Alan has also served as a Board Member & Marketing Chair for the Association for Strategic Planning, and has written eight books in his lifetime, including one that was featured on the Today Show.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, talks with Tim Sunde, Product Owner/Analyst and Agile Coach, about how to create a big impact within a team by making small, Agile-based changes.
Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes.
Connect with Tim:
LinkedIn: Tim Sunde
www.TimSunde.com
Discussion Includes:
- Easy to implement items to help workflows
- Shared communication and groupware platforms
- Team agreements
- Retrospectives: why they're necessary and why some people don't do them
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, and Rinoti Amin, Senior Marketing Professional and Thought Leader, discuss Rinoti's extensive experiences with Agile Marketing at PayPal and Logitech.
Rinoti is a growth marketer with a deep passion for creating experiences that are obsessed with customer happiness. She has brought an agile, hypothesis driven testing mindset to the Marketing function and, with it, built multiple, high performing teams from scratch.
Discussion Includes:
- How Agile Marketing was used in the massive rebranding of other 300 products
- Discovery, problem statements, and hypothesis generation
- Working with remote teams
- Strategic methods within large companies and with multiple teams
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, talks with Pam Ashby, Agile Marketing Activist and Certified Coach about Agile Communications.
Pam is a Professional Coach and Scrum Master and works with organizations and individuals to help them with communications and marketing know-how. Her deep-seated Agile thinking, backed by certifications and years of practical experience, supports people towards more effective working. As a communications strategist and writer, Pam helps make that vital link between communication and purpose, so effort delivers strategic value and doesn’t simply contribute to an overall sense of overwhelm. Pam believes that an effective workplace culture should encourage agile principles aligned to a growth mindset, with an emphasis on transparency and collaboration– testing and experimenting to innovate and grow.
Connect with Pam:
Twitter @pamashby24
LinkedIn: Pam Ashby
www.pamashby.com
Discussion Includes:
- What is Agile Communication?
- The need for connectivity in organizations and with customers
- Uniting Sales and Marketing Teams
- Backlog Grooming and Moscow Prioritization
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Alan, Co-Founder of Rocket Walk, discusses the strategic side of Agile Marketing with Carri Bugee and Joe Butson.
Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies.
Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments.
Discussion Includes:
- Tips for implementing Agile Marketing
- Benefits of Agile Marketing
- Creating environments that promote both collaboration and individual responsibility
- How to get team buy-in to change processes
- How to create teams that are both happy and productive
- Benefits of cross-training
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com