Tactical Agile Marketing with Carri and Joe

12/19/19 • 44 min

The Agile Marketing Experience with Rocket Walk

Part 2 of our interview with Carri Bugbee and Joe Butson. Alan Annis, of Rocket Walk, gets their take on the tactical aspects of Agile Marketing.
Discussion Includes:
- Backlog grooming through prioritization
- Kanban vs. Scrum
- Virtual scrum boards. How do you choose a program?
- The value of retrospectives
- Project size estimation
Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies.
Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments.

Previous Episode

Implementing Agile Marketing for Large Teams with Rinoti Amin

Alan, Co-Founder of Rocket Walk, and Rinoti Amin, Senior Marketing Professional and Thought Leader, discuss Rinoti's extensive experiences with Agile Marketing at PayPal and Logitech.
Rinoti is a growth marketer with a deep passion for creating experiences that are obsessed with customer happiness. She has brought an agile, hypothesis driven testing mindset to the Marketing function and, with it, built multiple, high performing teams from scratch.
Discussion Includes:
- How Agile Marketing was used in the massive rebranding of other 300 products
- Discovery, problem statements, and hypothesis generation
- Working with remote teams
- Strategic methods within large companies and with multiple teams
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Next Episode

Big Impact with Agile Changes with Tim Sunde

Alan, Co-Founder of Rocket Walk, talks with Tim Sunde, Product Owner/Analyst and Agile Coach, about how to create a big impact within a team by making small, Agile-based changes.
Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes.
Connect with Tim:
LinkedIn: Tim Sunde
www.TimSunde.com
Discussion Includes:
- Easy to implement items to help workflows
- Shared communication and groupware platforms
- Team agreements
- Retrospectives: why they're necessary and why some people don't do them
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com