Strategy behind Agile Marketing with Carri Bugbee and Joe Butson

12/07/19 • 38 min

The Agile Marketing Experience with Rocket Walk

Alan, Co-Founder of Rocket Walk, discusses the strategic side of Agile Marketing with Carri Bugee and Joe Butson.
Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies.
Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments.
Discussion Includes:
- Tips for implementing Agile Marketing
- Benefits of Agile Marketing
- Creating environments that promote both collaboration and individual responsibility
- How to get team buy-in to change processes
- How to create teams that are both happy and productive
- Benefits of cross-training
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Previous Episode

Why Agile Marketing? with Alan Annis of Rocket Walk

Co-founders of Rocket Walk, Alan Annis and Jessica Grayek, talk about how they got started with Agile Marketing and why they are such big fans of it now.
As a pioneer in Agile Marketing Project Management, Alan Annis has been developing new systems and process geared toward making Marketing team ultra-efficient. As a result, the Marketing teams he works with, have significantly less stress, better alignment with company strategy, stronger project prioritization, and increased team efficiency by up to 40%. In his Marketing career that spans over two decades, he has held multiple marketing leadership roles, excelled at strategic planning, brand development, and marketing technical products. He has been involved with several successful startups and has helped take one company from $18 million in annual sales to over $90 million, in just a few short years. Alan has also served as a Board Member & Marketing Chair for the Association for Strategic Planning, and has written eight books in his lifetime, including one that was featured on the Today Show.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Next Episode

Agile Communication with Pam Ashby

Alan, Co-Founder of Rocket Walk, talks with Pam Ashby, Agile Marketing Activist and Certified Coach about Agile Communications.
Pam is a Professional Coach and Scrum Master and works with organizations and individuals to help them with communications and marketing know-how. Her deep-seated Agile thinking, backed by certifications and years of practical experience, supports people towards more effective working. As a communications strategist and writer, Pam helps make that vital link between communication and purpose, so effort delivers strategic value and doesn’t simply contribute to an overall sense of overwhelm. Pam believes that an effective workplace culture should encourage agile principles aligned to a growth mindset, with an emphasis on transparency and collaboration– testing and experimenting to innovate and grow.
Connect with Pam:
Twitter @pamashby24
LinkedIn: Pam Ashby
www.pamashby.com
Discussion Includes:
- What is Agile Communication?
- The need for connectivity in organizations and with customers
- Uniting Sales and Marketing Teams
- Backlog Grooming and Moscow Prioritization
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com