Strategy behind Agile Marketing with Carri Bugbee and Joe Butson

Alan, Co-Founder of Rocket Walk, discusses the strategic side of Agile Marketing with Carri Bugee and Joe Butson.
Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies.
Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments.
Discussion Includes:
- Tips for implementing Agile Marketing
- Benefits of Agile Marketing
- Creating environments that promote both collaboration and individual responsibility
- How to get team buy-in to change processes
- How to create teams that are both happy and productive
- Benefits of cross-training
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com