The Agile Marketing Experience with Rocket Walk - Getting Started with Agile with Stacey Ackerman

Getting Started with Agile with Stacey Ackerman

01/23/20 • 22 min

The Agile Marketing Experience with Rocket Walk

Alan Annis is joined by Stacey Ackerman, Agile Coach and Trainer, to discuss Stacey's experiences with Agile and how she is training Marketers to implement it in their own teams.
Discussion Includes:
- Best practices for getting new teams on to Agile
- Resources for information on Agile
- Stacey's Agile Marketing certification course
- Key Agile Marketing principles
Stacey Ackerman knows what it’s like to be a marketer, after all she’s one of the few agile coaches and trainers that got her start there. After graduating from Journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a Scrum Master, agile coach and has helped with numerous agile transformations with teams across the globe.Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family.

Connect with Stacey:
LinkedIn: Stacey Ackerman
[email protected]
www.agilifytraining.com
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Previous Episode

Defining Done with Tim Sunde

Alan, Co-Founder of Rocket Walk, discusses the meaning of "done" and how to prioritize projects with Tim Sunde, Product Owner/Analyst and Agile Coach.
Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes.
Connect with Tim:
LinkedIn: Tim Sunde
www.TimSunde.com
Discussion Includes:
- The definition of "done"
- Accurately defining projects
- Minimal viable product
- Prioritizing projects and tasks
- The value of retrospectives
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Next Episode

Growth Hacking and Agile Marketing with Virginie Glaenzer

Alan Annis is joined by Virginie Glaenzer, growth hacker, agile marketer, and author, to compare and contrast the growth hacking and agile methodologies.
Discussion Includes:
- Defining "growth hacking"
- Comparing the values of growth hacking and agile marketing
- The changed marketplace that marketing has had to evolve alongside
- Nontraditional ways to learn more
As the successful founder of AcornOak Agency headquartered in New York City, Virginie is responsible for designing marketing and sales funnel strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought. She has harnessed more than 25 years of experience as a renowned digital expert through executive leadership, consulting work, keynoting and thought leadership. Virginie has spoken at many top conferences and events such as Customer Experience Conferences, Chief Growth Officer Conference, C-Suite Conference, and The Marketing Forum.
Virginie is the author of The Awakened Brand available and is the host of the Pass the Mic podcast, which aims to bring compassion and conscious leadership to business and in our personal lives and help listeners ask themselves questions to become conscious self-authoring leaders.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com