Insights on International Agile Marketing with Andrea Castanho Resquin

01/09/20 • 28 min

The Agile Marketing Experience with Rocket Walk

Alan Annis is joined by Andrea Castanho Rasquin, International Agile Coach, to talk about the differences that Andrea has seen with Agile in Spain and her personal recommendations for getting a new team to use Agile principles.
Discussion Includes:
- Scrum vs. Kanban
- What it means to have an Agile mindset
- Physical vs. digital scrum boards
- The value of retrospectives
- Creating safe spaces for innovation and collaboration
Andrea Castanho Rasquin is an Agile Coach, based in Spain, and has been in marketing for a number of years where she spent most of her time in an agency setting. A few years ago, she was looking for a better way to manage a marketing team, when someone recommended that she look at the agile principles from the software development world. She took a deep dive into agile and brought that back to her team, where it made an immediate impact on the team's efficiency. Andrea is passionate about helping marketers implement agile principles to be happier and more effective.
Connect with Andrea:
LinkedIn: Andrea Castanho
www.andreacastanho.com
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Previous Episode

Debunking the Top 3 Excuses for Not Implementing Agile

Co-founders of Rocket Walk, Alan Annis and Jessica Grayek, discuss and debunk the top 3 excuses they've heard (and given) for why a new system like Agile Marketing can't be implemented.
As a pioneer in Agile Marketing Project Management, Alan Annis has been developing new systems and process geared toward making Marketing team ultra-efficient. As a result, the Marketing teams he works with, have significantly less stress, better alignment with company strategy, stronger project prioritization, and increased team efficiency by up to 40%. In his Marketing career that spans over two decades, he has held multiple marketing leadership roles, excelled at strategic planning, brand development, and marketing technical products. He has been involved with several successful startups and has helped take one company from $18 million in annual sales to over $90 million, in just a few short years. Alan has also served as a Board Member & Marketing Chair for the Association for Strategic Planning, and has written eight books in his lifetime, including one that was featured on the Today Show.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Next Episode

Defining Done with Tim Sunde

Alan, Co-Founder of Rocket Walk, discusses the meaning of "done" and how to prioritize projects with Tim Sunde, Product Owner/Analyst and Agile Coach.
Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes.
Connect with Tim:
LinkedIn: Tim Sunde
www.TimSunde.com
Discussion Includes:
- The definition of "done"
- Accurately defining projects
- Minimal viable product
- Prioritizing projects and tasks
- The value of retrospectives
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com