Insights on International Agile Marketing with Andrea Castanho Resquin

Alan Annis is joined by Andrea Castanho Rasquin, International Agile Coach, to talk about the differences that Andrea has seen with Agile in Spain and her personal recommendations for getting a new team to use Agile principles.
Discussion Includes:
- Scrum vs. Kanban
- What it means to have an Agile mindset
- Physical vs. digital scrum boards
- The value of retrospectives
- Creating safe spaces for innovation and collaboration
Andrea Castanho Rasquin is an Agile Coach, based in Spain, and has been in marketing for a number of years where she spent most of her time in an agency setting. A few years ago, she was looking for a better way to manage a marketing team, when someone recommended that she look at the agile principles from the software development world. She took a deep dive into agile and brought that back to her team, where it made an immediate impact on the team's efficiency. Andrea is passionate about helping marketers implement agile principles to be happier and more effective.
Connect with Andrea:
LinkedIn: Andrea Castanho
www.andreacastanho.com
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com