Agile Best Practices with Andrea Fryrear
02/13/20 • 32 min
Alan Annis is joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. Andrea shares her best practices for Agile Marketing, as well as tips for getting a new team Agile.
An early convert to the ways of Agile marketing, Andrea Fryrear loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.
Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com
Alan Annis is joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. Andrea shares her best practices for Agile Marketing, as well as tips for getting a new team Agile.
An early convert to the ways of Agile marketing, Andrea Fryrear loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.
Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com
Previous Episode
Growth Hacking and Agile Marketing with Virginie Glaenzer
Alan Annis is joined by Virginie Glaenzer, growth hacker, agile marketer, and author, to compare and contrast the growth hacking and agile methodologies.
Discussion Includes:
- Defining "growth hacking"
- Comparing the values of growth hacking and agile marketing
- The changed marketplace that marketing has had to evolve alongside
- Nontraditional ways to learn more
As the successful founder of AcornOak Agency headquartered in New York City, Virginie is responsible for designing marketing and sales funnel strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought. She has harnessed more than 25 years of experience as a renowned digital expert through executive leadership, consulting work, keynoting and thought leadership. Virginie has spoken at many top conferences and events such as Customer Experience Conferences, Chief Growth Officer Conference, C-Suite Conference, and The Marketing Forum.
Virginie is the author of The Awakened Brand available and is the host of the Pass the Mic podcast, which aims to bring compassion and conscious leadership to business and in our personal lives and help listeners ask themselves questions to become conscious self-authoring leaders.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com
Next Episode
Agile Worst Practices with Andrea Fryrear
Alan Annis is again joined by Andrea Fryrear, Agile Trainer and Coach and Co-Founder of AgileSherpas. This time, Andrea shares the worst practices for Agile Marketing and solutions for if you're already guilty of one or multiple worst practices.
An early convert to the ways of Agile marketing, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.
Andrea is a content marketer by trade and functions best when she’s writing regularly. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. And, of course, you can find her articles on the AgileSherpas blog.
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com
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