The Agile Marketing Experience with Rocket Walk - Implementing Agile Marketing for Large Teams with Rinoti Amin

Implementing Agile Marketing for Large Teams with Rinoti Amin

12/15/19 • 43 min

The Agile Marketing Experience with Rocket Walk

Alan, Co-Founder of Rocket Walk, and Rinoti Amin, Senior Marketing Professional and Thought Leader, discuss Rinoti's extensive experiences with Agile Marketing at PayPal and Logitech.
Rinoti is a growth marketer with a deep passion for creating experiences that are obsessed with customer happiness. She has brought an agile, hypothesis driven testing mindset to the Marketing function and, with it, built multiple, high performing teams from scratch.
Discussion Includes:
- How Agile Marketing was used in the massive rebranding of other 300 products
- Discovery, problem statements, and hypothesis generation
- Working with remote teams
- Strategic methods within large companies and with multiple teams
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Previous Episode

Agile Communication with Pam Ashby

Alan, Co-Founder of Rocket Walk, talks with Pam Ashby, Agile Marketing Activist and Certified Coach about Agile Communications.
Pam is a Professional Coach and Scrum Master and works with organizations and individuals to help them with communications and marketing know-how. Her deep-seated Agile thinking, backed by certifications and years of practical experience, supports people towards more effective working. As a communications strategist and writer, Pam helps make that vital link between communication and purpose, so effort delivers strategic value and doesn’t simply contribute to an overall sense of overwhelm. Pam believes that an effective workplace culture should encourage agile principles aligned to a growth mindset, with an emphasis on transparency and collaboration– testing and experimenting to innovate and grow.
Connect with Pam:
Twitter @pamashby24
LinkedIn: Pam Ashby
www.pamashby.com
Discussion Includes:
- What is Agile Communication?
- The need for connectivity in organizations and with customers
- Uniting Sales and Marketing Teams
- Backlog Grooming and Moscow Prioritization
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com

Next Episode

Tactical Agile Marketing with Carri and Joe

Part 2 of our interview with Carri Bugbee and Joe Butson. Alan Annis, of Rocket Walk, gets their take on the tactical aspects of Agile Marketing.
Discussion Includes:
- Backlog grooming through prioritization
- Kanban vs. Scrum
- Virtual scrum boards. How do you choose a program?
- The value of retrospectives
- Project size estimation
Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies.
Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a seasoned Agile practitioner and expert in helping cross-functional teams increase productivity, collaborate better, and cultivate collegial work environments.