Implementing Agile Marketing for Large Teams with Rinoti Amin

Alan, Co-Founder of Rocket Walk, and Rinoti Amin, Senior Marketing Professional and Thought Leader, discuss Rinoti's extensive experiences with Agile Marketing at PayPal and Logitech.
Rinoti is a growth marketer with a deep passion for creating experiences that are obsessed with customer happiness. She has brought an agile, hypothesis driven testing mindset to the Marketing function and, with it, built multiple, high performing teams from scratch.
Discussion Includes:
- How Agile Marketing was used in the massive rebranding of other 300 products
- Discovery, problem statements, and hypothesis generation
- Working with remote teams
- Strategic methods within large companies and with multiple teams
If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at [email protected] or visit our website, www.rocketwalk.com