Rockstar CMO FM

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are:

#1 - Doing a podcast monologue

#2 - People asking to pick your brains

#3 - Why aren’t people filling in your form?

#4 - Ask why you are doing something

#5 - Trust and personas

Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business.

Enjoy!

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The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Let them pick your brain - Ian’s Tuesday 2¢

// Pain, Need, Aspiration and Trust - Ian’s Tuesday 2¢

// Crafting A Cutting Edge Social Media Approach In 2024 - Upcoming TCA Webinar

// Robert’s firm: The Content Advisory

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Think (About it) Patra ft Lynne Collins - on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up.

This week, Ian and Cathy discuss Cathy’s recent trip to London for Henry Stewart’s DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering business users, and they close discussing the TCA’s upcoming webinar, Breaking up with your Website: Content Modeling for AMAZING Customer Experiences.

Ian then joins Cathy’s colleague Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and a marketing thought about SEO and zero-click search.

Enjoy!

—

The people:

// Ian Truscott on LinkedIn and Threads

// Cathy McKnight on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Henry Stewart DAM Europe 2024 event in London

// LinkedIn Post by Preston So on Universal Content Management

// Bring Data To The Other 80% Of Business Intelligence Users by Boris Evelson, VP, Principal Analyst, Forrester

// Cathy's take on business user enablement: Its Sink or Swim in the Deep End of the Tech Enablement Pool

// Ian’s Tuesday 2¢ - Empower to the Business Users

// Ian’s CMSWire article - Time to Declutter CMS

// The next TCA webinar - Breaking up with your Website: Content Modeling for AMAZING Customer Experiences

// Spark Toro’s analysis of the Google Leak

// Robert’s Newsletter that discusses zero-click search

// Robert and Cathy’s firm: The Content Advisory

// Cathy’s podcast: Uncharted Journeys

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo - our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.

Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives. Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision’s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext.

Besides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool.

Ian then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem.

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Chris Lynch on Linkedin and Twitter
• Robert Rose on Twitter and LinkedIn

The mentions:

• Modern Product Marketers Roadies or Rockstars?
• Mindtickle on the web, Twitter and LinkedIn
• The Mindtickle Podcast
• Article by Chris Lynch on BuiltIn: How to Align Your Marketing Content With Sales Needs.
• Robert's The Content Advisory Blog
• Robert's podcast with Joe Pulizzi - This Old Marketing

The music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Stienski & Mass Media - We'll be right back on YouTube
• The Fundamental Things by Bonnie Raitt on Spotify

Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.

This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin?

Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing.

For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.

In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working.

Enjoy!

The people

• Ian Truscott on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

Mentioned in this week's episode

• Marketing Myopia by Theodore Levitt (on Goodreads)
• Different by Youngme Moon (on Goodreads)
• Rita Gunther McGrath
• Robert's books
• Robert's Content Advisory Blog
• This Old Marketing podcast

Music

• Piano Music is by Johnny Easton, shared under a creative commons license
• Bad Man's Song - Tears for Fears on Spotify

Rockstar CMO

• Show notes: Previous episodes and all show notes: Rockstar CMO FM
• Subscribe - We are available on all your favorite platforms, including Appleand Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team.

As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite, the CMO Huddles community, his book "Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" and its inspiration from conversations with over 400 marketers. Oh and CATS, the acronym that guides his work (being Courageous, Artful, Thoughtful and Scientific).

Described by Inc as one of the “sharpest minds” in marketing, Drew is a sought after speaker, writer and strategist and has helped dozens of CMOs build unbeatable brands. Ranked among the top CMO influencers, Drew has been featured as a marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins’s podcast, among many others. Besides a regular column for Ad Age, he’s contributed articles to FastCompany, Forbes, MediaPost and Social Media Today - and now Rockstar CMO FM!

Then, we kick off the weekend in the Rockstar CMO virtual bar and join Robert Rose, Chief Troublemaker at The Content Advisory who gives thanks for choices and he prepares for the Thanksgiving holiday.

The people

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Drew Neisser LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

Mentioned in this week’s episode:

• Renegade Marketing
• Drew's podcast: Renegade Marketers Unite
• CMO Huddles
• Drew's book: Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands"
• Robert's The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Pat Benetar - Hit Me With Your Best Shot on Spotify

Subscribe:

• Available on all your favorite platforms including Apple,

Learn more about your ad choices. Visit megaphone.fm/adchoices