The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode
12/24/21 • 60 min
'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.
This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin?
Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing.
For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.
In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working.
Enjoy!
The people
Mentioned in this week's episode
- Marketing Myopia by Theodore Levitt (on Goodreads)
- Different by Youngme Moon (on Goodreads)
- Rita Gunther McGrath
- Robert's books
- Robert's Content Advisory Blog
- This Old Marketing podcast
Music
- Piano Music is by Johnny Easton, shared under a creative commons license
- Bad Man's Song - Tears for Fears on Spotify
Rockstar CMO
- Show notes: Previous episodes and all show notes: Rockstar CMO FM
- Subscribe - We are available on all your favorite platforms, including Appleand Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.
This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin?
Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing.
For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.
In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working.
Enjoy!
The people
Mentioned in this week's episode
- Marketing Myopia by Theodore Levitt (on Goodreads)
- Different by Youngme Moon (on Goodreads)
- Rita Gunther McGrath
- Robert's books
- Robert's Content Advisory Blog
- This Old Marketing podcast
Music
- Piano Music is by Johnny Easton, shared under a creative commons license
- Bad Man's Song - Tears for Fears on Spotify
Rockstar CMO
- Show notes: Previous episodes and all show notes: Rockstar CMO FM
- Subscribe - We are available on all your favorite platforms, including Appleand Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
The Give it to You, Give it to Me, Reputation's Rebecca Biestman and Creative Briefs That Aren't Episode
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra:
"Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become".
Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We discuss Rebecca's marketing career, Corporate Social Responsibility (CSR), and she makes an excellent suggestion for the Rockstar CMO swimming pool.
Rebecca joined Reputation last year from Dialpad, a business communications SaaS platform. Before that Rebecca held various marketing leadership positions for RMS, a risk modelling software company, where shelaunched the company's inaugural Social Impact program. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap, Inc.
Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over a cocktail discusses creative briefs that are neither brief nor creative.
Enjoy!
The people
- Ian Truscott on LinkedIn and Twitter
- Rebecca Biestman on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
Mentioned in this week's episode:
- Demie Loizou and This Is Digital
- The Ted Rubin podcast episode
- Robert's Content Advisory Blog
- This Old Marketing podcast
Music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- I Know What You Want - Busta Rhymes and Mariah Carey on Spotify
Rockstar CMO:
- Show notes: Previous episodes and all show notes: Rockstar CMO FM
- Subscribe - We are available on all your favorite platforms, including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
The We'll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode
This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup.
When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
Jason is also the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Rebel’s Guide to Email Marketing and also founded SocialMediaExplorer.com, once recognised as the top marketing blog in the world according to AdAge’s Power 150.
In this interview, we learn about Jason's career, influencer marketing in B2C and B2B, the Marketing Podcast Network and a lot about Bourbon.
Enjoy!
The people
Mentioned in this week's episode
- Winfluence - Reframing Influencer Marketing to Ignite Your Brand by Jason Falls
- The Cornett marketing agency and their cool team page
- The Tagger Influencer Marketing platform
Music
- Stienski & Mass Media - We'll be right back on YouTube
- I've Got a Feeling by The Beatles on Spotify
Rockstar CMO
- Show notes: Previous episodes and all show notes: Rockstar CMO FM
- Subscribe - We are available on all your favorite platforms, including Appleand Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
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