The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode

10/02/21 • 40 min

After suggesting in last week’s show that we might take a week off, but we’ve changed our minds!
In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work.

Ian has been to Amsterdam, and he shares what he learned at The Next Web Conference, a huge European marketing and technology event, where he joined Stephan Grad, Strategy Director at global agency Overdose, and Dominik Angerer, CEO of Headless CMS vendor Storyblok for a panel discussion moderated by Louise Doorn, an experienced CMO and now leading HelloMaaS, a Marketing as a Service agency in the Netherlands.

The discussion was about the role of the CMO, their relationship with the CEO, and of course, marketing technology and Louise asked us to share some f**k ups they’d seen along the way.
Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter

Mentioned in this week’s episode:

AWS has their own Power & Utility group - and Carbon Lighthouse
The Global Reporting Initiative
NYU Stern School on Social Responsibility
The Next Web
Scott Brinker - ChiefMartec
Rockstar CMO Episode 65 - with Richard Medcalf

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors

Music:

The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Sheryl Crow - Soak up the Sun - on Spotify

Subscribe:

We are available on all your favorite platforms, including Apple, Google, Spotify and Amazon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The discussion was about the role of the CMO, their relationship with the CEO, and of course, marketing technology and Louise asked us to share some f**k ups they’d seen along the way.
Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter

Mentioned in this week’s episode:

AWS has their own Power & Utility group - and Carbon Lighthouse
The Global Reporting Initiative
NYU Stern School on Social Responsibility
The Next Web
Scott Brinker - ChiefMartec
Rockstar CMO Episode 65 - with Richard Medcalf

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors

Music:

The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Sheryl Crow - Soak up the Sun - on Spotify

Subscribe:

We are available on all your favorite platforms, including Apple, Google, Spotify and Amazon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here?

David Rodnitzky, CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journey from law school to a senior marketer at various silicon valley internet companies, this week inspired by an article he wrote for his Inside the Double Bubble newsletter we discuss whether all marketers are liars.

We catch Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, on his way to Content Marketing World and we chat about epic fails, outcomes, and outputs.
The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Rodnitzky on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this week’s episode:

Episode 75 with David Rodnitzky
David's agency 3Q Digital
David's Double Bubble Newsletter on LinkedIn
Content Marketing World
Robert's The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors

Music:

The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Once in a Lifetime by Talking Heads - on Spotify

Subscribe:

We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave.

Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us.

If you don’t know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter.

After a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful.

The people: