The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode
02/19/22 • 76 min
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.
Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives. Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision’s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext.
Besides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool.
Ian then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem.
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Chris Lynch on Linkedin and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Modern Product Marketers Roadies or Rockstars?
- Mindtickle on the web, Twitter and LinkedIn
- The Mindtickle Podcast
- Article by Chris Lynch on BuiltIn: How to Align Your Marketing Content With Sales Needs.
- Robert's The Content Advisory Blog
- Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- The Fundamental Things by Bonnie Raitt on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.
Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives. Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision’s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext.
Besides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool.
Ian then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem.
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Chris Lynch on Linkedin and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Modern Product Marketers Roadies or Rockstars?
- Mindtickle on the web, Twitter and LinkedIn
- The Mindtickle Podcast
- Article by Chris Lynch on BuiltIn: How to Align Your Marketing Content With Sales Needs.
- Robert's The Content Advisory Blog
- Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- The Fundamental Things by Bonnie Raitt on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode
This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders.
This week's guest is Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to person in their niche. He is a global leader on influencer marketing and has been featured in the Thinkers360 top global leaders on PR, is a highly regarded keynote speaker, host and panellist.
Gordon is also the host of Influence the Global podcast and author of the best selling book Influencer Marketing Strategy. He has co-founded a number of trade associations including the Influence Division of the Branded Content Marketing Association, the Meetings and Events Support Association and Membership World. Gordon is an active blogger and writes for the London Evening Standard and numerous other publications.
And, finally, we wind down the week in the Rockstar CMO virtual bar, where Ian finds Robert Rose, Chief Troublemaker at The Content Advisory and they discuss what we can learn from the film industry when directing our content strategy.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Gordon Glenister, on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Gordon's website
- Influence Global podcast
- Influencer Marketing Strategy book by Gordon Glenister
- Robert's The Content Advisory Blog
- Robert's appearance on the Scratch podcast with Eric Fulwiler
- Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- Questions 67 and 68 by Chicago on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
The Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be?
Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales.
Steffen has a successful track record of scaling businesses and building teams, previously holding marketing and commercial leadership positions at Upwork and Airtame, as you’ll hear his startup and entrepreneurial experience means Steffen knows the pain points of rapidly scaling marketing and growth first hand. And aside from learning about Steffen's career, they geek out on the topic of measurement and attribution.
Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory and over a cocktail, Robert shares a thought about making the content donuts.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Steffen Hedebrandt on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Modern Product Marketers Roadies or Rockstars?
- Dreamdata on the web, Twitter and LinkedIn
- Time to make the donuts ad on YouTube
- Robert's The Content Advisory Blog
- Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- Brand New Day by Sting on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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