The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.

Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career in Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy.

Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose.

The people:

• Ian Truscott on LinkedIn and Twitter
• Rebecca Biestman on LinkedIn and Twitter
• Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this week’s episode:

• The Hidden Brain podcast
• Article by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer?
• Article from The Drum - P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
• Marc Pritchard's speech at Vivatech - Brands for Growth and Good
• Robert’s The Content Advisory Blog
• Robert’s latest project: Experience Advisory

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Stienski & Mass Media – We’ll be right back on YouTube
• Shout by Tears for Fears on Spotify

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