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Rockstar CMO FM - The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

11/05/22 • 69 min

Rockstar CMO FM

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forrester webinar, discuss Marketing Qualified Leads (MQLs) and opportunities.

Ian goes backstage with Ariadna Navarro the Chief Growth Officer at strategy and design agency VSA Partners, where she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does, Ari has a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets. And you can find her working on projects from IBM to AT&T to Wayfair.

VSA Partners is a strategy and design agency that blends consumer insights and data with human-centred design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof and is a proud member of Meet The People, an international family of independent agencies. For more than 40 years, VSA has delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM.

Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a marketing thought. This week, over a cocktail, Robert points out that it's not just the story but how you tell it.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

The Links

(if you can’t see them, please stop by https://rockstarcmo.com)

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forrester webinar, discuss Marketing Qualified Leads (MQLs) and opportunities.

Ian goes backstage with Ariadna Navarro the Chief Growth Officer at strategy and design agency VSA Partners, where she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does, Ari has a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets. And you can find her working on projects from IBM to AT&T to Wayfair.

VSA Partners is a strategy and design agency that blends consumer insights and data with human-centred design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof and is a proud member of Meet The People, an international family of independent agencies. For more than 40 years, VSA has delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM.

Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a marketing thought. This week, over a cocktail, Robert points out that it's not just the story but how you tell it.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

The Links

(if you can’t see them, please stop by https://rockstarcmo.com)

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

undefined - Think like a Brand #6 - Coach and Compose

Think like a Brand #6 - Coach and Compose

In this sixth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week, they share the fifth principle discussed in the book: Coach and Compose.

Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.

In this episode, they discuss the need to help stakeholders and customers to understand your product, brand or great idea. Liz dives into some examples, such as Microsoft, Weight Watchers, ZiFi and Marstone.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com

--

The links:

--

Please say hello if you have any thoughts or suggestions on the topics we discuss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

undefined - Think like a Brand #7 - What happened to Marcus?

Think like a Brand #7 - What happened to Marcus?

In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been discussing the last six weeks. They then broaden their discussion to look at an industry example - Marcus, Goldman Sachs's foray into digital retail banking, citing commentary from the Prof G Podcast and an article on The Financial Brand. Liz then shares examples of financial brands that have done a better job of thinking like a brand with their retail offering.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com

--

The links:

--

Please say hello if you have any thoughts or suggestions on the topics we discuss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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