The Creating Personas in 5 F'in' Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode
07/01/23 • 73 min
This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.
We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.
Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.
Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy's colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Cathy McKnight on LinkedIn and Twitter
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Robert and Cathy’s firm The Content Advisory
- Cathy’s podcast: Uncharted Journeys
- The Experience Advisors Community
- Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- If Everybody Looked the Same, by Groove Armada on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.
We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.
Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.
Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy's colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Cathy McKnight on LinkedIn and Twitter
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Robert and Cathy’s firm The Content Advisory
- Cathy’s podcast: Uncharted Journeys
- The Experience Advisors Community
- Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- If Everybody Looked the Same, by Groove Armada on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
The See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile).
Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People.
Tim is a seasoned global CEO, a builder of multiple international agency groups, he's built an agency to more than 3,000 staff with 68 offices around the globe, run world-renowned Spring Studios and Reprise Digital, IPG Mediabrands’ digital global agency network. Tim has been a speaker at over 250 industry events, including talks at the United Nations, Cannes Lions, Google and Facebook, and he is an active supporter of entrepreneurial associations and charities.
In this inspirational conversation, Ian and Tim chat about his rock star marketing career, starting with a fascination with code, growing and selling agencies, and a nomination for the Rockstar CMO Swimming Pool that we can all feel right now.
We then wind down the week in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory, shares a cocktail and his 3 i's for understanding your content audience; Inspiration, Implication and Initiation.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Tim Ringel on LinkedIn and bio on the Meet The People website
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Meet The People
- The Rockstar CMO Swimming Pool
- Robert’s website, that he said he’s ashamed of, take a look 😉 –> https://contentadvisory.net/
- Robert’s Experience Advisors Community
- Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- I Want You, the Beatles - played by the Dave Matthews Band – on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
The Five F'in' Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode
This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas".
Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear he’s an author and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures.
In this conversation, they discuss Matthew's agency, the value of storytelling, his book Storytelling for Action Playbook, and why he pulled it from publishing and rewrote it.
Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a thought about marketing. This week when discussing facts becoming truths becoming facts, he shares his Point of View Architecture model.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Matthew Woodget on LinkedIn and Twitter
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Matthew's agency Go Narrative
- Storytelling for Action Playbook
- The Content Advisory
- The Experience Advisors Community
- Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Do I Wanna Know? by Arctic Monkeys - on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
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