The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
05/28/22 • 73 min
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com.
Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Harry Morton on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Rockstar CMO Advisors
- Winning During Changing Times on Rockstar CMO blog
- Harry's agency: Lower Street
- Robert's The Content Advisory Blog
- Robert's article on Content Marketing Institute To Date or Not to Date
- Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- Change Will Do You Good - Cheryl Crow - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com.
Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Harry Morton on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Rockstar CMO Advisors
- Winning During Changing Times on Rockstar CMO blog
- Harry's agency: Lower Street
- Robert's The Content Advisory Blog
- Robert's article on Content Marketing Institute To Date or Not to Date
- Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- Change Will Do You Good - Cheryl Crow - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic.
Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy SprintsTM Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM!
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Simon Severino on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Rockstar CMO Advisors
- What F' is PLG - on the Rockstar CMO blog
- Product Led Growth on Open Ventures
- Product Led Growth article on Venture Beat
- Simon's agency: Strategy Sprints
- Simon's book (from Kogan Page) and podcast
- Robert's The Content Advisory Blog
- Robert's article on Content Marketing Institute To Date or Not to Date
- Robert's podcast with Joe Pulizzi - This Old Marketing
- Dennis Shiao on Twitter and his Content Corner Newsletter
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- Smashing Pumpkins - Tonight Tonight - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for evaluating your current marketing technology and need for new tools.
Ian’s guest this week is Tim Parkin a global consultant, advisor, and executive coach. By applying more than 20 years of experience merging behavioral psychology and technology, he specializes in helping global brands and award-winning agencies optimize performance and accelerate growth. Tim has contributed to AdWeek, Forbes, MarTech and TechCrunch, among others, He is a member of the American Marketing Association, and the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame.
Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory for a cocktail and a thought for the week, which this week is about investing in brand awareness.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Tim Parkin on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- Rockstar CMO Advisors
- The revamped Rockstar CMO blog
- Tim's website
- Robert’s The Content Advisory Blog
- Robert’s podcast with Joe Pulizzi – This Old Marketing
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media – We’ll be right back on YouTube
- Machine by Imagine Dragons – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
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