MTM Visionaries
Marketers That Matter
Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
Enjoy the show, and don't forget to leave us a rating or review!
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Top 10 MTM Visionaries Episodes
Goodpods has curated a list of the 10 best MTM Visionaries episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to MTM Visionaries for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite MTM Visionaries episode by adding your comments to the episode page.
08/12/22 • 30 min
Visionaries Eric Toda, Head of Meta Prosper and Global Head of Social Marketing at Meta, and Walter Geer III, Chief Experience Design Officer at VMLY&R, are lifting their voices to accelerate change in the marketing industry. They are two exceptional marketing leaders using their platform to “lift marginalized people, fight against systemic issues, and for visibility and equality (for invisible and underrepresented communities),” as Eric Toda explains. Through inspiring content, catalytic campaigns, or conversations on Capitol Hill, they understand that one voice can be the truth the world needs to hear for change to occur.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
- Tweet us at @MTMInsights, @NadineDietz
- Find us on LinkedIn & Instagram
08/01/22 • 28 min
Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. These visionaries are seeing massive success because they are testing and learning new strategies within the worlds of fragmentation, streaming, mobile, Web3, and the NFT market and consistently producing impactful content.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
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08/18/22 • 30 min
Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and data-led marketing. In our conversation, Melissa and Tariq reflect on how they can finally put theories into practice since the technology and data have caught up, enabling Cadillac and McDonald’s USA to remain iconic brands.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
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11/14/24 • 66 min
As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.
Our expert panel included:
· Zeynep Ozdemir, CMO, Atlassian
· Laura Jones, CMO, Instacart
· Dana Marineau, CMO, Rakuten
· Connie Wang, SVP of Marketing, Headspace
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11/22/22 • 41 min
Athleticism may have more transferable skills than some would believe. In this episode, friends and former colleagues, Kalen Thornton, the CMO of Gatorade, and Nikki Neuburger, the Chief Brand Officer of lululemon, share how their backgrounds as professional athletes shaped how they lead their marketing teams today – working with purpose towards a common goal. Both brands they serve are rooted in their passion for building healthy consumer relationships, culture, and connectivity. In this episode, you will hear how these Visionaries inspire their consumers and team members to be the best versions of themselves, and how personal purpose can drive business success.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every week and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
How Vans and Roblox CMOs are Shredding through the Metaverse
MTM Visionaries
02/17/23 • 31 min
Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer, Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partners, knowing your customer, measuring success, and the power of living your brand in new, exciting lanes.
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NFL and Snap CMOs Discuss The New (Augmented) Reality
MTM Visionaries
08/01/22 • 31 min
Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understand the balance of fun and candid content because social media, at its root, is more than entertainment; it’s community building. Read full article.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Snap Inc. Forum: The Now, Next, New Playbook
MTM Visionaries
11/10/22 • 45 min
How do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all categories, and how to organize new technology, countless channel options, and innovative thinking into a strategy that works.
Today's special Visionaries episode features Kenny Mitchell, CMO of Snap Inc, Angelic Vendette Global Head of Marketing of Alo Yoga, Kristin Patrick EVP and CMO of Claire's, Sadira Furlow CMO of Happy Money, Mike Cessario Co-Founder & CEO of Liquid Death Mountain Water, and Fabiola Torres CMO of Pepsi Energy!
This special episode was recorded from a recent in person event, however, every other episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
National Hockey League and Houston Rockets Marketing Executives on The Power of Listening
MTM Visionaries
09/21/22 • 32 min
The marketing leaders of tomorrow have a profound responsibility: to show up as humans, to listen, and act on what they’ve heard in a meaningful way. According to Heidi Browning, CMO at the National Hockey League, and Julian Duncan, Chief Marketing and Strategy Officer at the Houston Rockets, effective listening allows you to accurately reflect the voice of your customers back to them, tell stories that resonate, and create customer-centric experiences. In our conversation, they share how listening, especially as a leader, does not come without vulnerability. However, it can be the power that creates the next best-selling product, the everlasting campaign, the record-breaking fiscal year, and better yet, representation of the people they serve and what drives them.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
Introducing Visionaries
MTM Visionaries
07/29/22 • 1 min
Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today’s top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance.
In today’s launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands:
-Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO)
-Todd Kaplan, CMO, Pepsi
-Tim Ellis, CMO, NFL
-Kory Marchisotto, CMO, e.l.f. Beauty
-Musa Tariq, CMO, Go Fund Me
-Walter Geer III, Chief Experience Design Officer, VMLY&R
-Eric Toda, Head of Meta Prosper & Global Head of Social Marketing, Meta
-Deborah Wahl, Global Chief Marketing Officer, General Motors
-Jabari Hearn, SVP, Marketing & Entertainment, Westbrook Media
-Linda Boff, CMO, General Electric & President of GE Foundation
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. Visionaries is aired every Tuesday at 9 AM PT and brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more click here.
ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
- Tweet us at @MTMInsights, @NadineDietz
- Find us on LinkedIn & Instagram
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FAQ
How many episodes does MTM Visionaries have?
MTM Visionaries currently has 65 episodes available.
What topics does MTM Visionaries cover?
The podcast is about Marketing, Leadership, Cmo, Future, Podcasts, Digital, Business and Innovation.
What is the most popular episode on MTM Visionaries?
The episode title 'How Vans and Roblox CMOs are Shredding through the Metaverse' is the most popular.
What is the average episode length on MTM Visionaries?
The average episode length on MTM Visionaries is 36 minutes.
How often are episodes of MTM Visionaries released?
Episodes of MTM Visionaries are typically released every 7 days, 20 hours.
When was the first episode of MTM Visionaries?
The first episode of MTM Visionaries was released on Jul 29, 2022.
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