MTM Visionaries
Marketers That Matter
Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
Enjoy the show, and don't forget to leave us a rating or review!
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Top 10 MTM Visionaries Episodes
Goodpods has curated a list of the 10 best MTM Visionaries episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to MTM Visionaries for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite MTM Visionaries episode by adding your comments to the episode page.
Introducing Visionaries
MTM Visionaries
07/29/22 • 1 min
Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today’s top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance.
In today’s launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands:
-Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO)
-Todd Kaplan, CMO, Pepsi
-Tim Ellis, CMO, NFL
-Kory Marchisotto, CMO, e.l.f. Beauty
-Musa Tariq, CMO, Go Fund Me
-Walter Geer III, Chief Experience Design Officer, VMLY&R
-Eric Toda, Head of Meta Prosper & Global Head of Social Marketing, Meta
-Deborah Wahl, Global Chief Marketing Officer, General Motors
-Jabari Hearn, SVP, Marketing & Entertainment, Westbrook Media
-Linda Boff, CMO, General Electric & President of GE Foundation
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. Visionaries is aired every Tuesday at 9 AM PT and brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more click here.
ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
- Tweet us at @MTMInsights, @NadineDietz
- Find us on LinkedIn & Instagram
08/12/22 • 30 min
Visionaries Eric Toda, Head of Meta Prosper and Global Head of Social Marketing at Meta, and Walter Geer III, Chief Experience Design Officer at VMLY&R, are lifting their voices to accelerate change in the marketing industry. They are two exceptional marketing leaders using their platform to “lift marginalized people, fight against systemic issues, and for visibility and equality (for invisible and underrepresented communities),” as Eric Toda explains. Through inspiring content, catalytic campaigns, or conversations on Capitol Hill, they understand that one voice can be the truth the world needs to hear for change to occur.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
- Tweet us at @MTMInsights, @NadineDietz
- Find us on LinkedIn & Instagram
08/01/22 • 28 min
Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. These visionaries are seeing massive success because they are testing and learning new strategies within the worlds of fragmentation, streaming, mobile, Web3, and the NFT market and consistently producing impactful content.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
08/18/22 • 30 min
Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and data-led marketing. In our conversation, Melissa and Tariq reflect on how they can finally put theories into practice since the technology and data have caught up, enabling Cadillac and McDonald’s USA to remain iconic brands.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
09/18/24 • 38 min
In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.
Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.
ABOUT VISIONARIES
The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
FOLLOW US!
Relationship Marketing with Mayo Clinic and Akumin
MTM Visionaries
08/27/24 • 43 min
In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek.
In The Episode:
- Learn about Lisa and Molly's career journeys and key ‘pivot points.’
- Understand how building an effective customer experience in marketing is directly connected to the patient journey
- Predictions on how healthcare marketing will change specifically on the Web.
- Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc.
- Hear how healthcare marketing differs from other executive marketing roles they have had
- Their best career advice for marketers of all levels
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11/22/22 • 41 min
Athleticism may have more transferable skills than some would believe. In this episode, friends and former colleagues, Kalen Thornton, the CMO of Gatorade, and Nikki Neuburger, the Chief Brand Officer of lululemon, share how their backgrounds as professional athletes shaped how they lead their marketing teams today – working with purpose towards a common goal. Both brands they serve are rooted in their passion for building healthy consumer relationships, culture, and connectivity. In this episode, you will hear how these Visionaries inspire their consumers and team members to be the best versions of themselves, and how personal purpose can drive business success.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every week and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
How Vans and Roblox CMOs are Shredding through the Metaverse
MTM Visionaries
02/17/23 • 31 min
Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer, Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partners, knowing your customer, measuring success, and the power of living your brand in new, exciting lanes.
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NFL and Snap CMOs Discuss The New (Augmented) Reality
MTM Visionaries
08/01/22 • 31 min
Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understand the balance of fun and candid content because social media, at its root, is more than entertainment; it’s community building. Read full article.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!
The Power of Relevance: Key Insights for Marketing Leaders
MTM Visionaries
10/08/24 • 65 min
Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.
Our expert panel includes:
- Doug Rozen, CMO, Rokt
- Emma Medina, SVP of Marketing, Cincoro Tequila
- Mia Libby, SVP of Enterprise, Wall Street Journal Barron's Group
- Thomas Ranese, Former Chief Marketing Officer at Uber & Chobani
- Renee Paradise, Strategic Digital Adviser, Veronica Beard
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FAQ
How many episodes does MTM Visionaries have?
MTM Visionaries currently has 65 episodes available.
What topics does MTM Visionaries cover?
The podcast is about Marketing, Leadership, Cmo, Future, Podcasts, Digital, Business and Innovation.
What is the most popular episode on MTM Visionaries?
The episode title 'How Vans and Roblox CMOs are Shredding through the Metaverse' is the most popular.
What is the average episode length on MTM Visionaries?
The average episode length on MTM Visionaries is 36 minutes.
How often are episodes of MTM Visionaries released?
Episodes of MTM Visionaries are typically released every 7 days, 20 hours.
When was the first episode of MTM Visionaries?
The first episode of MTM Visionaries was released on Jul 29, 2022.
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