How Vans and Roblox CMOs are Shredding through the Metaverse
02/17/23 • 31 min
Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer, Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partners, knowing your customer, measuring success, and the power of living your brand in new, exciting lanes.
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Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer, Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partners, knowing your customer, measuring success, and the power of living your brand in new, exciting lanes.
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MTM Visionaries - How Vans and Roblox CMOs are Shredding through the Metaverse
Transcript
Shredding Through the Metaverse with Roblox and Vans
[00:00:00]
[00:00:02] Nadine Dietz: Hello everyone. , I'm very, very excited about today's episode, which is our first visionaries of 2023. It is my great pleasure to have two incredible ladies that I'm gonna bring on in just a few moments to talk about how they are shredding through the metaverse together.
We have Barbara Messing here who is the Chief Marketing and People Experience Officer at Roblox and
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